New MobileIron Release Delivers Local Language Support for Global 2000 Customers

MobileIron Announces Reseller Agreement with SoftBank BB to Deliver Enterprise Mobile Device Management in Japan

Mar 09, 2011, 08:00 ET from MobileIron

MOUNTAIN VIEW, Calif., March 9, 2011 /PRNewswire/ -- MobileIron (, the innovator in mobile device management and security, today announced version 4.1 of the MobileIron Virtual Smartphone Platform (VSP),which features local language support for global companies. MobileIron also announced its reseller agreement with SoftBank BB, the biggest IT distributer in Japan and one of the Group companies of SoftBankCorp, to provide SoftBank's enterprise customers with mobile device management, security and app control.


Smartphones are hugely popular in Japan and growing quickly. Research firm IDC reported that in December 2010, Apple's market share grew to more than 10 percent for the first time, with iPhone shipments at 1.06 million units in Q4 2010 compared to 8.66 million units for overall cell phone shipments. Android is also growing rapidly, with industry analyst firm Canalys reporting that Android shipments have surged to nearly 1.4 million units in Japan over the past year. In addition to consumer usage, enterprise companies are also adopting smartphones and tablets, driving more need for management and security tools.

With localisation, MobileIron end-users can interact with the MobileIron solution in their native language. Japanese is currently available and, in the coming weeks, MobileIron will add Chinese, French, German, Italian, Korean and Spanish. MobileIron's multi-national customers can now reduce the need for end-user support by delivering a more natural user experience to their employees around the world.

"We needed a partner who could work with us to deliver a great solution to protect enterprise data, reduce administration costs, and improve the mobile user experience," said Hirokazu Katayama, Senior General Manager, SoftBank BB. "MobileIron impressed us, not only with its technology and customer wins, but also with its commitment to making its partners and their customers successful. We look forward to working with them to bring iOS devices to the top Japanese companies."

"We are delighted to be working with SoftBank BB and their enterprise customers in Japan," said Bob Tinker, CEO, MobileIron. "Managing and securing mobile devices is a top concern of CIOs for national and multi-national companies around the world. Our partnership with SoftBank BB is a great anchor in Japan that helps further our global expansion."

About MobileIron

MobileIron is solving the problems CIOs face as business data and applications move to smartphones and tablets. The MobileIron Virtual Smartphone Platform is the first solution to give IT and users real-time intelligence and control over mobile content, activity, and apps in order to secure the enterprise, reduce wireless cost, and improve the mobile user experience. For more information, please visit

SOURCE MobileIron