New Momentum's Anti-Counterfeiting Solution Not Affected by Search Engine Restrictions in China

IRVINE, Calif., March 24 /PRNewswire/ -- With Google facing restrictions in China, New Momentum announced that companies using its SaaS-based anti-counterfeiting and gray market software will not be impacted. The company's powerful search and prioritization capabilities are based on proprietary software that provides data on counterfeit and gray market operations in China without relying on any other search engine.

Pam Passaretti, New Momentum CEO, reported, "Most brand protection solutions are based on Google searches, and now it's likely that both Google and Bing will be forced to comply with filtering their search results if they want to remain in China.  For many global companies this means their brand and channel protection programs will not be as effective.  However, New Momentum can help them.  Our solution, which is unmatched in its ability to find global counterfeit and gray market activity, is their insurance policy.

"A lot of the counterfeit and gray market sales of our customers' top products are happening in China. The information the New Momentum dashboard provides to customers is based on what is being sold on B2B sites, forums, auctions and other sites.  Since we search for products in the open market and do not use Google, Bing or any other search engine, we are not asked to adhere to filtering or censoring by the Chinese government. Companies that use the New Momentum solution will continue to have the information they need to reduce the brand, revenue and channel erosion resulting from these violations."

About New Momentum

New Momentum offers SaaS-based Enterprise Risk Management (ERM) software that combats the rapidly increasing revenue, profit, brand, and market share erosion resulting from global outsourcing and Internet trading. The company's solutions, which provide unmatched visibility into the global open market, include Enterprise Brand Intelligence (anti-counterfeiting) and Enterprise Sales Intelligence (finds channel violations). www.newmo.com

SOURCE New Momentum