NEW MUCINEX® RECHARGE OFFERS POWERFUL, ALL-IN-ONE, NIGHTTIME COLD AND FLU SYMPTOM RELIEF
Derek Hough named Mucinex Chief Recharge Officer to help consumers recharge tonight and conquer tomorrow
- New Mucinex® Recharge delivers all-in-one, powerful, nighttime cold and flu relief, helping consumers get the rest they deserve at night and wake up recharged for the day ahead
- Timed perfectly with daylight savings, Derek Hough joins Mucinex as its Chief Recharge Officer, emphasizing the importance of a solid night's sleep, especially when sick
- The integrated campaign includes celebrity partnership content, custom assets, retail integration, and consumer insights highlighting the value of prioritizing rest while suffering from cold and flu symptoms
NUTLEY, N.J., Oct. 29, 2026 /PRNewswire/ -- When fighting cold and flu symptoms, poor sleep doesn't just rob you of rest, it amplifies symptoms and derails your ability to wake up ready to go the next morning. In fact, 79% of American adults agree that sleep is the most important priority when they're sick.* New Mucinex® Recharge helps to break that cycle, delivering powerful, all-in-one nighttime cold and flu symptom relief for cold and flu sufferers to recharge at night so they can conquer tomorrow.
"For too long consumers have faced a tough tradeoff when cold and flu symptoms strike: skip their medicine and struggle with symptoms throughout the night or take nighttime cold and flu medicine for relief, knowing it will lead to morning drowsiness," said Henry Turgoose, Vice President of Marketing for Upper Respiratory at Reckitt. "Mucinex® Recharge eliminates that tradeoff. It delivers powerful symptom relief to let you get the rest you deserve at night, so you can wake up recharged and ready to conquer the day."
Perfectly timed for nighttime routine shifts that accompany the end of daylight savings time, Mucinex® has named Derek Hough as its Chief Recharge Officer. As both a father and performer managing competing demands, Hough understands how a restful night's sleep is essential – especially when fighting cold and flu symptoms. In this official role, Derek leverages personal storytelling and engaging social content to showcase the all-in-one nighttime relief of Mucinex® Recharge while playfully (dance) battling brand antagonist, Mr. Mucus.
"I'm constantly balancing parenthood, work and the demands of performing – even when I'm sick. A solid night's sleep has always been my secret training tool, and becoming a dad has made me realize that recovery is just as important as rehearsal, especially when I'm dealing with a cold or flu," said Derek Hough, Mucinex® Chief Recharge Officer. "When I'm under the weather, I need to bounce back to truly show up, both onstage and at home, and Mucinex® Recharge helps me get the cold and flu symptom relief I need at night to conquer the next day."
The fully integrated omnichannel campaign for Mucinex® Recharge will come to life through social content, collaborations with the brand, Derek Hough, and Mr. Mucus and retail integration.
For more information on Mucinex® Recharge, visit www.Mucinex.com, Walmart, CVS, Target and Walgreens.
About Mucinex®
Mucinex® always has your back when cold and flu symptoms hit, offering a wide range of formulations that can help ease discomfort, day and night. Whether you're struggling with a nasty cough, unpleasant fever and sore throat or a nose that just won't stop running, the Mucinex® family of products provide relief you can trust when it's time to kick all your worst symptoms to the curb.
For more than 20 years, Mucinex® has provided consumers with world-class mucus and congestion relief, and it is #1 in more categories than you can imagine:
The #1 most trusted brand among physicians for cough and cold symptoms**
The #1 most trusted brand among respiratory specialists for cough and cold symptoms***
The #1 most trusted brand among physicians for their own family's cough & cold symptoms****
For more information, visit Mucinex.com
About Reckitt®
Reckitt is a world-class consumer health and hygiene company on a mission to deliver better health in more hands, every day. Founded in 1840 in the United Kingdom, Reckitt is home to some of the world's most trusted and recognised brands across Germ Protection, Household Care, Intimate Wellness and Self Care, including Dettol, Durex, Finish, Gaviscon, Harpic, Lysol, Mucinex, Nurofen, Strepsils, Vanish and Veet.
Operating in more than 80 countries, Reckitt sells approximately 30 million products every day and employs around 36,000 people worldwide. Through trusted brands, science-led innovation and deep consumer understanding, Reckitt helps make health, hygiene and wellbeing more accessible for millions of people while creating sustainable value for consumers, customers, communities and shareholders.
For more information, visit www.reckitt.com/us.
Reckitt is the trading name of the Reckitt group of companies
*Research methodology: Talker Research surveyed 2,000 U.S. adults who have access to the internet; the survey was commissioned by Mucinex and administered and conducted online by Talker Research between Sept. 18 and Sept. 25, 2026.
**IQVIA, ProVoice Survey, fielded to 3,930 physicians, September 1-December 31, 2024
***IQVIA, ProVoice Survey, fielded to 570 respiratory specialists, September 1-December 31, 2024
****IQVIA, ProVoice Survey, fielded to 3,930 respiratory specialists, September 1-December 31, 2024
SOURCE Mucinex
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