New Online 'Health Resource Center' From Newkirk Designed To Enhance Member Education

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Jun 27, 2013, 12:44 ET

ALBANY, N.Y., June 27, 2013 /PRNewswire/ -- Newkirk, a leading provider of marketing communications for financial and healthcare companies, today announced the launch of the Health Resource Center (HRC), an online repository of engaging health education for all ages.

The HRC includes tips for parents to help ensure their children live a healthy lifestyle, articles that encourage maintaining good health for all ages, education material designed specifically for seniors, and a section on managing chronic conditions.

"From fitness and nutrition to tips on chronic disease management, our Health Resource Center is an easy way for health plans and providers to offer online health education to their members," said Pete Newkirk, president of Newkirk. "Unlike weeding through an online news wire, the HRC centralizes and organizes relevant health articles for members and offers interactive tools to increase retention."

Subscribing to Newkirk's Health Resource Center will allow health plans to:

Optimize the site with brand standards,
Include applicable disclosures,
Seamlessly integrate into an established website, and more.

Health plans and providers wishing to learn more about Newkirk's HRC can call 518-862-3321 or visit www.newkirk.com/HRC to sign up for a demonstration.

About Newkirk
Newkirk, a DST Company, is a leading provider of pre- and post-enrollment materials, member retention, and provider communications for managed care organizations, third-party administrators, and self-funded plans. Founded in 1972 with the philosophy of delivering innovative communications that help fulfill customers' needs, Newkirk is one of the leading providers of marketing communications for the nation's largest financial and health care companies. With publishing systems and cost-efficient communications, including leading-edge laminated ID cards, online publishing systems, member-specific preventative health material, and customized provider directories, Newkirk gives its client organization a competitive edge. For more information, visit www.newkirk.com or call 518-862-3321.