New Oral Care Line for Babies Hits Market: Introducing Happy Teeth Natural Baby Dental Products at http://www.gethappyteeth.com

LOS ANGELES, Dec. 10, 2013 /PRNewswire/ -- The most common misconception about keeping tiny teeth and gums clean is that it really doesn't matter – baby teeth just fall out anyway, right? Wrong. That is why dental care industry professional and mom of three, Kasey Pitillo, created Happy Teeth™ a line of safe, gentle and natural dental products that parents and caregivers can trust.

(Photo:  http://photos.prnewswire.com/prnh/20131210/LA29308)

"When I had my first baby, I was astounded by the lack of information available regarding infant oral care and the ways to prevent tooth decay," says Pitillo, "so, I put my 13 years as a dental industry professional to work to develop a new solution - I knew we had the opportunity to make a big difference."

By Using Happy Teeth Natural Baby Dental Products You Can Help Prevent Today's #1 Chronic Childhood Disease - Tooth Decay

• 5% of babies have some tooth decay by 9 months of age; 15% by twelve months; 17% by four years of age
• More than 40% of children in the U.S. have cavities by the time they reach kindergarten
• 51 million school hours and 164 million work hours are lost annually due to tooth decay issues

As a mom, Kasey knows how important it is to protect your baby from hidden, harmful additives. That's why Kasey carefully selected all of the ingredients in Happy Teeth Natural Baby Toothpaste as well as made a conscious decision about which ones she would leave out. No harsh abrasives, no artificial preservatives, flavors or colors and it includes Xylitol, an all-natural sweetener that has been proven to help prevent cavities. Happy Teeth is also recommended by dental and medical professionals across the country.

Explore our Free Resource Center at www.gethappyteeth.com to Learn Ways To Make Brushing FUN!

GetHappyTeeth.com features a free resource center for new parents and caregivers to learn easy ways to prevent decay while having fun cleaning tiny teeth and gums. Some of the interactive tools include: "How to Make Tiny Teeth Happy Teeth" e-book, educational videos and a downloadable sing-along song and music video that the entire family can play together while brushing.

"The first-step to help prevent childhood tooth decay is to educate new parents about the importance of keeping baby's teeth and gums clean even before they see the first tooth, the second step is having the right products for this very special stage and the third step is making it fun for the entire family to get involved" says Pitillo. "If we can make it fun and easy to instill great dental care habits in our kids right from the very start, we can absolutely make a dramatic difference in the incidence of tooth decay in the country."

About Happy Teeth™

Founded by Kasey Pitillo, mom and dental care industry professional, Happy Teeth™ is on a mission to prevent childhood tooth decay by equipping parents and caregivers with the right products and interactive tools to instill preventative dental care habits that will last a lifetime. We also encourage every family to create a dental home and speak with your medical and dental professional about your baby's complete oral care.

Happy Teeth products currently include a Natural Non-Fluoridated Baby Toothpaste (1.4 oz), Pure Baby Toothbrush by Radius and The Complete Pack with Toothbrush and Toothpaste.  Additional products will be launched in early 2014, including Happy Teeth Tiny Tooth and Gum Wipes.

Happy Teeth Natural Baby Toothpaste has been featured in Drug Store News, Modern Hygienist, Dental Products Report, and The Pacific Punch.  The products are also recommended by medical and dental professionals.

Visit www.gethappyteeth.com for more information.
Join the Happy Teeth™ community on Facebook/Twitter.
For interview requests, samples, or questions, contact: [email protected]

Contact: Kasey Pitillo 1-310-384-5343 [email protected]

SOURCE Happy Teeth