NASHVILLE, Tenn., Jan. 12, 2015 /PRNewswire/ -- It's no secret that pet owners love to share stories of their pets' amusing antics. TEMPTATIONS® brand recently noticed a pattern of user-generated photos and videos of destroyed packs of cat treats uploaded by consumers. Inspired by these stories of real cats going to extreme lengths to tear into packs of delicious treats, TEMPTATIONS® brand is launching a new campaign called "#PackAttack," which showcases this real cat behavior that's sweeping the nation – and encourages consumers to share their own #PackAttack experiences.
"We've received so many stories from cat owners about how much their cats love TEMPTATIONS® cat treats - so much so that their cats are tearing apart the packaging to get to the treats! We just had to bring these stories to life and give cat owners everywhere a platform to share their own #PackAttack stories," said Melodie Bolin, TEMPTATIONS® Brand Manager. "The new #PackAttack campaign is something that cat owners can relate to – and it's fun-loving in nature, just like the TEMPTATIONS® brand."
The #PackAttack campaign illustrates the irresistibility of TEMPTATIONS® treats with integrated marketing efforts, including creative print, out of home posters, digital content and social media. In addition, an online making-of video highlights real cats' undeniable affection for the treats and showcases what happens when cats are introduced to TEMPTATIONS® treats, proven by visuals of torn open treat packages.
TEMPTATIONS® brand wants to continue to hear from cat lovers about their #PackAttack experiences. Fans are encouraged to share their cat stories, photos or videos on Twitter or Facebook using #PackAttack!
- How far will cats go to get their paws on TEMPTATIONS cat treats? Watch & share your #PackAttack pics! http://youtu.be/leV-FnfUIrg
- New @TemptationsCats #PackAttack video highlights how cats can't get enough treats –watch here: http://youtu.be/leV-FnfUIrg
- If your cat goes to extremes to get his paws on TEMPTATIONS treats, join the brand's campaign by posting your #PackAttack photos!
- [email protected] launches #PackAttack campaign, featuring cats that can't resist the taste of TEMPTATIONS cat treats! http://on.fb.me/1yZQS21
For more information on TEMPTATIONS® treats, the #PackAttack campaign or to check out the online video, visit Facebook.com/Temptations.
About the TEMPTATIONS® Brand
TEMPTATIONS® are America's favorite cat treat*, with more than 25 flavor varieties, many that offer health benefits specific to cats' needs. TEMPTATIONS® have a one of a kind, patented treat that's crunchy on the outside and soft on the inside. In addition, TEMPTATIONS® MixUps items were awarded Product of the Year in the 2011 Consumer Survey of Product Innovation. Look for TEMPTATIONS® treats for cats where pet food is sold. For more information, please visit www.TemptationsTreats.com.
About Mars Petcare US
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, IAMS® Pet Food, SHEBA® Entrée for Cats, WHISKAS® Food for Cats, GOODLIFE® Food for Cats , and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,000 Mars Petcare US associates make, sell and distribute its high-quality pet food from 17 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.
®/™ Trademarks © Mars, Incorporated and its affiliates 2015.
*Based on sales data.
SOURCE TEMPTATIONS Brand