BOSTON, April 22, 2016 /PRNewswire/ -- The oldest and largest online presence in the plastics industry, Plastics.com, has gained a new partner, MoldmakingResource.com, the two websites jointly announced today. Randy Hough, the Publisher of website MoldmakingResource.com, will join the plastics.com sales and marketing team and become the manager of plastics.com's moldmaking content. This new position includes sales, content marketing, and advertising to handle the current and projected growth of the company as it launches the latest iteration of its twenty two year old site.
Plastics.com, has expanded operations to include focused white paper based mini-sites published on plastics.com that feature company profiles and technical content. Known as the PlasticsEdge™, this program uses proprietary content marketing and SEO along with email and social media campaigns. These mini-sites are effective lead generation tools. Greg Koski, President of plastics.com's publisher, Plastics.Agency, LLC said, "We designed this program to be comprehensive, and of adequate length to be effective. Within the plastics industry there is no comparable product combining so many components. Proof is the current annual click through rate (CTR) of ten to forty four percent where one percent is considered successful."
Koski also noted, "The plastics industry needs effective marketing to gain new clients and our recent selection of Randy Hough and his website MoldmakingResource.com will help us serve our growing customer base." Koski, who is a plastics engineer and former owner of several plastics companies, has 22 years of experience with internet and search marketing.
Randy Hough has decades of experience as an injection mold maker, plus 10 years of experience in website development, SEO and marketing. This new alliance completes the plastics experience profile for the company and enables clients to talk with industry experts who understand their needs.
Plastics.Agency, LLC, publishers of plastics.com
Boston, Ma. Plastics.Agency, LLC is a boutique internet marketing agency and publisher specializing in the global plastics industry. 2014 was their twenty year anniversary and they are the world's oldest and most experienced internet marketing firm, and the publisher of the oldest and dominant plastics industry portal; www.plastics.com
South Royalton, Vt. MoldmakingResource.com is published by Randy Hough, who has decades experience as an injection moldmaker. Together with contributing editors from around the world, MoldmakingResource.com is developing a unique source of information and products to help the moldmaker at every step of the process.
Including one domain name change, the site has been online for almost ten years.
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