NEW YORK, March 1, 2011 /PRNewswire/ -- One of the key social media marketing challenges facing major brands is how to engage and reward their existing collection of Facebook "fans" and Twitter "followers." Providing a powerful new solution to this need, FanGager today announced the U.S. launch of its social CRM platform, a comprehensive database that empowers brand managers to convert Facebook and Twitter fans into engaged community members and drive corporate revenue through effective social media activity. FanGager's technology has created the first brand loyalty program based on engagement and provides dynamic tools to amplify the fan's experience and increase overall ROI through a brand's social media assets.
FanGager's revolutionary CRM interface interacts with a brand's social networking resources to create a detailed analysis of its most active fans. The platform, which is wholly controlled by the brand, creates a custom tailored database of fans that tracks their social activity and engagement with the brand, allowing for a deeper understanding of community behavior.
FanGager's platform, which utilizes open Facebook and Twitter API's, has already begun successfully enhancing social media interactions between Israeli consumers and several well-known brands including Nokia, American Express, Red Bull, and the Big Brother TV program. After only two months of engagement with Nokia, the brand's engagement with fans on Facebook has more than tripled. FanGager's highly successful cross-medium promotion with Big Brother drove ratings and social media engagement, building an active community of more than 250,000 fans.
"FanGager's technology has provided us the tools to significantly increase overall fan engagement with our brand," said Anat Elhanani, Digital Marketing Manager at Eurocom Nokia.
"Simply collecting fans and followers via Facebook or Twitter isn't enough to successfully enhance a brand and drive revenue," said Eran Gefen, founder and CEO of FanGager. "Companies have to learn how to manage those followers and actively encourage them to engage with the brand in the long term."
Prior to FanGager, Gefen founded and managed Y&R Interactive in Israel and sold it to the WPP Group. He has repeatedly been recognized within the ad industry and has won the Gold Clio Award, Gold Effie Award, and 7 Lions at the Cannes Festival.
The database can be additionally leveraged with FanGager's array of tools and custom "Apps" to drive fan engagement, and ultimately revenue. These tools allow brands to reward their most avid fans with points and coins that can be redeemed for gifts and prizes. FanGager's "App Store" of Facebook applications, which is connected to the FanGager platform, enables even deeper brand engagement through custom videos, surveys and other social activities.
For a preview of how FanGager works, see the demonstration video.
FanGager is an innovative social media management and engagement company that empowers brand managers with the ability to unlock their fans potential. Through a single CRM interface, brands can measure, engage and reward fans through intuitive software that identifies the influence and potential of their social network. Current clients include Nokia, Red Bull, American Express and BigBrother. FanGager is a US company, based in New York, with an R&D center in Tel Aviv, Israel.
For more information, please visit - www.fangager.com