New Prestige Beauty Company LUXE Brands Debuts

--The newly formed entity will develop and market world-class beauty brands--

Jan 21, 2014, 07:00 ET from LUXE Brands

NEW YORK, Jan. 21, 2014 /PRNewswire/ -- The formation of LUXE Brands, a new prestige beauty company founded by Chief Executive Officer, Tony Bajaj was announced today. LUXE Brands' mission is to develop and market global prestige beauty brands. 

Tony Bajaj has a well-known passion for the beauty industry – developed throughout his career as Founder, President and Chief Executive Officer of fragrance & cosmetics distribution company AB Diversified Enterprises Inc.  At AB, Tony worked alongside the industry's leading global beauty companies and brands. He now assumes the role as head of his newly formed prestige company, LUXE Brands. This new enterprise is the culmination of Tony's desire to move from brand distributor to strategic brand architect – nurturing and developing world-class brands that will endure.  Tony's vision for LUXE Brands is to create a game changing platform for global prestige beauty brands.

The company's first launch, JOY FOREVER, a modern classic scent from the house of JEAN PATOU, will reinvigorate the renowned and legendary JOY fragrance brand.  JOY FOREVER will initially launch exclusively at Neiman Marcus and Bergdorf Goodman in February 2014.

"It is our mission at LUXE Brands to bring exceptional beauty products to the consumer," says Tony Bajaj, "and to cultivate a lasting portfolio of coveted and exciting global luxury brands."

With additional launches on the horizon, LUXE Brands is poised to introduce a diverse brand portfolio and establish a solid foundation in the beauty and fragrance industry.