New Promotional Videos Illustrate Flexpoint's Bend Sensor®

Nov 29, 2012, 07:30 ET from Flexpoint Sensor Systems, Inc.

DRAPER, Utah, Nov. 29, 2012 /PRNewswire/ -- Flexpoint Sensor Systems, Inc. (OTCBB: FLXT) today announced that a series of professional promotional videos describing the Bend Sensor® technology's features, advantages and market potential have been completed and are currently available on the company's YouTube account at

Seven new videos provide a professional look at the company and aim to make the unique advantages of the Bend Sensor® easier to grasp. The videos show the basic manufacturing process and feature demonstrations of how the technology is used in various applications. A broad range of sensor variations are highlighted in order to give viewers a sense of the versatility of the technology.        

The videos are part of a forthcoming overhaul of the company's website and represent the latest efforts in Flexpoint's ongoing marketing push. The YouTube account also contains links to videos uploaded by different users of Bend Sensor® technology. Most of these other videos were shot on low-resolution cameras purely for demonstration purposes and are not considered part of Flexpoint's formal marketing campaign.

Flexpoint anticipates that these new explanatory videos will prove useful as the company expands and gains momentum over the coming year.

"The Bend Sensor® can be challenging to fully describe and its unique features and advantages often only become apparent when we are able to demonstrate the technology in person," said Flexpoint CEO Clark Mower. "With these videos, we aimed to recreate the experience of sitting down with us here at our offices for a full hands-on demonstration. We think these videos do a nice job of providing the basics of what the technology can do and clarify how it is being utilized in various products. Whenever individuals get a vivid sense of what the Bend Sensor® is capable of, they invariably begin to generate new ideas for how it can be used. These videos should help get those creative wheels turning and we are excited to see the responses we get as more and more people see them."    

About Flexpoint:

Flexpoint Sensor Systems (OTCBB: FLXT) is an innovative technology firm specializing in developing products that feature the Company's patented Bend Sensor® and related technology.  The Bend Sensor® is a groundbreaking sensing solution that is revolutionizing applications in the automotive, safety, medical and industrial industries. The Bend Sensor's single-layer, thin film construction cuts costs and mechanical bulk while introducing a range of functions and stylistic design possibilities that have never before been available in sensing technology. Flexpoint's technology and expertise have been recognized by the world's elite business and academic innovators for over 17 years. The company is setting a new standard for sensing solutions in the "smart" age of technology.      

Forward-Looking Statements

This press release contains certain forward-looking statements.  Investors are cautioned that certain statements in this release are "forward-looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

Contact Information:

Flexpoint Sensor Systems – Investor Relations Contact:
Chris Mumford

Brokers and Analysts:
Chesapeake Group


SOURCE Flexpoint Sensor Systems, Inc.