New release of Allant's Advanced Advertising platform brings precise audience segmentation and measurement to TV
Allant's Audience Interconnect® platform allows ad sellers and buyers to precisely define and measure cross-platform premium video campaigns
Apr 28, 2015, 12:00 ET
CHICAGO, April 28, 2015 /PRNewswire/ -- Allant announced today the latest release of its Audience Interconnect® platform. The Audience Interconnect® leverages a blend of third-party household data, best-in-class, privacy-safe set-top-box data processing and device-level cross-platform measurement that puts brands directly in front of their target audiences.
Allant's Audience Interconnect® (AI) is a unified platform for audience segmentation and campaign measurement that supports both addressable and non-addressable media. AI enables ad buyers and sellers to efficiently transact on the basis of easily defined custom audience segments, that deliver more addressable impressions through integrated multi-sourced third party data and audience models coupled with campaign measurement verification.
The Allant Audience Interconnect® platform was first to market with an integrated solution for audience segmentation, media planning, addressable execution, and verified post-campaign measurement. The latest release adds new leading third-party data sources as well as enhancements to the segmentation and campaign measurement tools including Allant's Media Bridge API for privacy-safe campaign measurement. Audience Interconnect segments and reports operate seamlessly across linear TV, video on demand and online media.
"The Audience Interconnect® transforms the entire advanced TV advertising industry," said Eric Schmitt, Allant executive vice president of TV and media. "Allant makes it seamless for buyers and sellers to specify audience segments while delivering verified true reach/frequency accountability ROI. People have been talking about this kind of granular segmentation and measurement for years, and the industry is more than ready for this."
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About Allant
Allant is the leading provider of advanced TV advertising research and measurement products. These products are designed to help ad sellers and buyers benefit from audience-based advertising. Allant focuses on the needs of leading ad sellers and their customers. Built on years of TV, media and communications experience, the Audience Interconnect® platform has been used to execute linear, VOD and online household and zone addressable campaigns for both national and local ad sales teams. Allant customers include leading pay TV distributors, network programmers and Fortune 1000 advertisers. For more information, visit www.allantgroup.com.
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SOURCE Allant