New Report Demystifies 'Green'; Explores Past, Present, and Future

Air Quality Sciences, Inc. releases white paper with key findings about green products

ATLANTA, Nov. 15, 2010 /PRNewswire-USNewswire/ -- Air Quality Sciences, Inc. (AQS) announced today the release of its new white paper, "Defining Green Products," which examines green products, their marketing claims, and the products' effects on indoor environmental quality and human health.

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Increasingly, the term "green" is becoming the marketing buzz word of choice, and while it generally refers to environmentally-preferable attributes of a product, service or technology, no single, universal definition exists.

"We hope to assist every consumer and decision-maker in better understanding the applications of 'green.' While greenwashing and confusion run rampant in the marketplace, knowledge of meaningful green product attributes and credible third party verifications can empower purchasers to make better choices and enhance user satisfaction," explains Tony Worthan, president of AQS.

"Defining Green Products" explores the myriad uses—and misuses—of the terminology behind green consumerism, which began in the early eighties and gained momentum through the nineties into the present. When widespread concerns arose over global warming and natural resource depletion, "green" went mainstream, ultimately influencing the practices of product manufacturers. Although many products lacked substantiated green traits, they nevertheless purported to be "environmentally friendly," or "healthy," leading to confusion in the marketplace.

Some countries, including the U.S., Canada, and Australia, have addressed these issues by enacting federal laws aimed at regulating the use of green marketing terminology. "Defining Green Products" profiles these legislative acts, along with current green guidelines, including the U.S. Federal Trade Commission's (FTC) Green Guides and Guides for the Use of Environmental Marketing Claims.

"Defining Green Products" is available in its entirety, free of charge, from the Aerias-AQS Indoor Air Quality Resource Center at www.aerias.org. Read more by clicking on this direct link.

About AQS

Air Quality Sciences, Inc. (AQS) is a fully integrated indoor air quality (IAQ) company that provides solutions to create healthy indoor environments and avoid potentially dangerous indoor pollution. With the largest ISO 17025 accredited environmental chamber laboratory in the world, AQS assists manufacturers in developing and verifying non toxic products through risk management and assessment processes. The company provides product testing and guidance in meeting various certification program requirements for GREENGUARD, German Blue Angel, AgBB, Green Guide for Healthcare, CHPS, LEED® EQ credits and other prominent IAQ and green product criteria requiring third party verification. To learn more about AQS, visit www.aqs.com, and for more information on indoor air quality, visit Aerias the AQS IAQ Resource Center at www.aerias.org.

SOURCE Air Quality Sciences, Inc.