New Revlon Study Reveals Power of Daily Ritual to Enhance Women's Love Lives
Effectiveness of "Love Test" Captured in Short Film by First Kiss Director Tatia Pilieva
22 Oct, 2015, 02:26 ET
NEW YORK, Oct. 22, 2015 /PRNewswire/ -- A daily ritual can promote a woman's self-confidence, enliven her senses and enhance her energy, but can it actually improve her love life? A new study released today by Revlon and Fordham University proves that performing a simple daily makeup ritual can enhance a woman's emotional state and expand her openness to love and romance. The results of the ritual were so dramatic that Revlon commissioned award-winning Pulse Films director Tatia Pilieva ("First Kiss" and "Undress Me") to demonstrate the ritual's effectiveness in a short film, "Love Test," featuring nine women of all ages and walks of life.
Revlon partnered with researchers at Fordham University, to create the Revlon Love Study, which measured how women – and their partners — reacted after a period of conducting a simple daily ritual: facing a mirror, using a favorite fragrance, applying makeup, savoring a candy, taking a deep breath and looking at yourself and smiling. Conducted on hundreds of women, the study findings were powerful, with 97 percent of participants reporting a significant positive change in them within the first week of adopting the ritual.
"Rituals can be powerful – performing them can actually change the way you feel," said Tracy Rohrbaugh, Vice President, Marketing at Revlon. "Taking the time each day to appreciate yourself, especially what makes you unique, is a simple but effective way to create positive energy. This daily ritual can manifest more kindness, more affection, more flirting, and more love. Initiating this virtuous cycle helps the doer to both give and receive more love."
Four Days to Finding Love
Women in the Revlon Love Study were asked to keep a journal to record the changes they felt after just four days following the ritual: 71 percent reported an increased desire for romance, 69 percent were more open to finding love, 77 percent felt more outgoing and social, and 74 percent said they were more likely to flirt.
The study also found that love is contagious. After the Revlon Love Test, partners were more likely to reciprocate in acts of romance. And, perhaps most interestingly, 85 percent of the women in the study noticed a positive change in how others reacted to them, noting an increase in compliments from their partner or date (65%), and more than half (56%) confirming that others flirted with them more frequently.
By simply performing various actions in a specific order over time, one can truly alter their mood and outlook. Rituals are unlike habits in that they are highly conscious, sensorial, and symbolically meaningful as they help transform emotional states. The Revlon Love Test showed that women experienced a positive change after folding the ritual into their daily routines and proves women are empowered to improve their love lives with a simple shift in mindset.
Putting the Revlon Ritual to the "Love Test"
To inspire women around the world to try the Revlon Love Test for themselves, Revlon collaborated with awarding-winning director Tatia Pilieva and MediaCom to create "Love Test", an inspiring film that portrays eight real-life couples in various stages of their relationships and which gauges their reaction to the ritual. In the video, each couple discusses the vulnerabilities, insecurities and joys of romance, both before and after beginning the Revlon Love Test.
"I wanted to create a film that celebrates women. All women. I wanted to show that our love runs deeper than our doubts or insecurities," said Pilieva.
The Study Methodology
Unlike a lot of prior research founded on physical attractiveness, the Revlon Love Study explores the social and psychological impact of a beauty ritual on a participant's romantic relationships. The study is comprised of both qualitative and quantitative research conducted by Fordham University in October and November 2014. A series of six ethnographies were conducting among 28 women, ages 21-43, with diverse backgrounds and ethnicities in Chicago and Rochester, while a nationally representative online panel of 710 women who wear makeup were taken through the same process. In both instances, the women were surveyed before and after integrating the Revlon Ritual into their daily routines for a minimum of four days.
For more information about The Revlon Love Study and to view the film, visit: www.revlon.com/loveison and follow Revlon's social channels @Revlon.
Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men's grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in three segments, the consumer division ("Consumer"), the professional division ("Professional") and Other. CEO Lorenzo Delpani's vision is to establish Revlon as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon's Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon's Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND's Shellac® brand 14+ day nail color and Vinylux® weekly nail polish, and American Crew® men's grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.
Video - http://youtu.be/F9JrNEHj558
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