New Shave System Eliminates Major Problem

HOUSTON, June 26, 2014 /PRNewswire/ -- Shavewise, a startup focused on the $3.6 billion U.S. men's grooming market (Statista), today launches a suite of products geared toward shaving for sensitive skin. The dermatologist recommended, barber developed Shavewise kit is a three-step shaving system for men who suffer from Pseudofolliculitis Barbae (PFB). Shavewise users experience immediate relief from swelling, itching, redness, and dark spots caused by razor bumps, ingrown hair and razor burn.

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Up to 20 Million U.S. Men Could Suffer from Painful PFB

PFB, the primary cause of shaving irritation for millions of consumers, is an inflammatory reaction to hair tips that pierce or grow beneath the skin. The resulting bumps and rash are often referred to as razor bumps and ingrown hairs. Over time, the irritation can cause scarring or hyperpigmentation throughout the beard and neck area. PFB occurs more commonly in people with curly, course hair, and affects up to 20 million U.S. men, based on 2012 U.S. Census Population data on race, ethnicity, gender and age.

"I suffered from PFB for more than two decades and my condition was so unbearable at times that I found it difficult to sleep on the sides of my face," states Greg Ward, founder of Shavewise and a licensed barber. "I sought medical help from several dermatologists and ultimately discovered that their solutions either did not work or required life-long use of antibiotics and steroids. My frustrations over the lack of a real treatment led me to develop a PFB solution that would provide people like me with proven relief from shaving irritation."

The Shavewise System

Those who suffer from PFB use a variety of grooming regimens in their search for relief, including delayed shaving for multiple days, chemical shaving, prescription creams, electrical trimmers and laser hair removal. Some even seek a medical release to be exempt from employer clean shave policies. For men living with PFB, finding an effective treatment that works has not been simple; until now. Enter Shavewise, a clinically proven at home, non medical solution for PFB.

Available online at shavewise.com, the shave system uses patent-pending Nano-Soothe Technology™ to provide a smooth shave and protective barrier against inflammation and dryness.  It works by utilizing a three step process:

1. Pre Shave Scrub – scrub cleanses the skin and lifts the facial hair to prepare for a comfortable shave.
2. Smooth Shave Cream – works to soften the facial hair and provide a protective cushion for the skin during the shave.
3. Soothing Aftershave Balm – works quickly to soothe and hydrate the skin. The advanced sensitive skin formula works all day to relieve burning, itching and redness.

Shavewise products have been clinically tested in state-of-the-art labs as well as one of the largest barber colleges in the U.S.

Combining Grooming and Dermatology

Recognizing that consumers prone to PFB must use specialized shaving products and shaving techniques, Shavewise combined the disciplines of barbering and dermatology to launch the Shavewise Shave Clinic™ in Houston late last year.  The company is looking to expand the service concept to other key markets. The clinic offers comprehensive, therapeutic PFB treatment based on an individual's anatomical beard growth patterns.

"A person's unique hair growth pattern, improper shaving technique and the wrong type of products and razors can be very damaging and irritating for any skin type, but especially for those with PFB," notes Anthony Nikko, M.D., board certified dermatologist and medical director at Houston's Shavewise Shave Clinic™. "By applying pathology to known practical applications, we're able to provide patients with real results."

Clinic services include personalized beard analysis, ingrown hair and razor bump hair removal, one-on-one shave clinics showing proper shaving technique and professional barber shaves. 

About Shavewise

Shavewise™ is a Houston-based startup in the $3.6 billion U.S. men's grooming market, geared toward consumers who suffer from shaving sensitive skin. The company's shaving system uses patent-pending Nano-Soothe Technology™ to eliminate shaving irritation, including swelling, itching, redness, ingrown hair, razor bumps and dark spots associated with Pseudofolliculitis Barbae (PFB). Shavewise also combined the disciplines of barbering and dermatology to launch an innovative PFB treatment service, the Shavewise Shave Clinic™ in 2013. The company is a certified Minority Business Enterprise founded by Greg Ward, a Harvard trained MBA and licensed barber with expertise in treating PFB. To learn more about the company, visit www.shavewise.com. 

Contact:
Brenda Becker
404-214-0722x115
[email protected]

SOURCE Shavewise