New Shoes Turn Women on More than their Significant Others According to

New Survey Exposes Truths about Women's Secret Shoe Behaviors

May 20, 2014, 10:01 ET from

BOSTON, May 20, 2014 /PRNewswire/ -- She's having an affair...and it's not with who you think! Today,, a leading online retailer for shoes, clothing and accessories, reveals the top findings from their recent national survey. Respondents – women ages 35-44 – did not shy away from the truth.

Cutting to the (guilty) chase, the results uncover that of those surveyed, 1 in 5 women admit to being more turned on by a pair of new shoes than by their significant others. Women also confess to faking it: 82 percent of respondents admit to owning knock-off shoes or accessories.

But the revelations don't stop there – 1 in 2 respondents surveyed say they are willing to lie to their other halves about the price they really pay for shoes and/or an accessory. Additionally, while women may be all smiles on the outside, the data also shows that 1 in 4 will not take off their heels no matter how painful they may be – reinforcing that women will withstand pain in the name of fashion – even if it means medicating themselves in order to do so (10 percent of respondents say they would take aspirin in order to stay in their heels).

Lastly, nearly 50 percent of respondents admit to having judged someone else based on their shoes. Of that 50 percent, 1 in 2 reveal they have negatively judged a person solely on their footwear – watch out, ladies!

"The results from our survey find that women do have a tried and true love affair with their shoes," said Trisha Sweeney, Executive Vice President and Chief Merchandising Officer of "We're here to help fuel that passion no matter the budget or style preference."

Additional findings from the survey include:

  • 1 in 2 single women say they do not wear heels
  • 30 percent of women purchase 4-7 pairs of shoes per year. That comes to an average of nearly 500 over a lifetime
  • 1 in 3 women will ditch the heels for flats on a first date to avoid being taller than the other person
  • Married women are more likely to spend over $100 on a pair of shoes than divorced women are

Survey Methodology conducted this survey online in April 2014 using Google Consumer Surveys. The nearly 1,000 respondents were women, ages 35-44 who live in the US.

With more than one million products for customers to choose from, is a leading global retailer for shoes, clothing and accessories for shoppers seeking the best variety and brands. The customer experience extends beyond shoes through the company's broad portfolio of products, as well as the exclusive featuring invitation-only private sales. was founded in 1999 and is an operating business of IAC (Nasdaq: IACI). Learn more at, connect with us on Twitter @Shoebuy, follow us on Pinterest or visit our Facebook page.

Contact: Megan Hand SHIFT Communications 617.779.1806

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