New Shopping Experiences At MAPIC 2010

PARIS, Oct. 13 /PRNewswire/ -- With 1,600 retailer representatives expected this year and a 15% rise in new brands attending, MAPIC 2010 will unveil a broad selection of innovative concepts. The noticeable trend this year is that more and more entertainment brands are offering customers a new range of consumer experiences.

"To meet the new consumer demands, brands are becoming more creative. Entertainment brands are particularly dynamic in this area, with the emergence of new concepts that go beyond the shopping experience by taking consumers off into fantasy worlds. These forward-looking retailers are now much sought after by shopping centres positioning themselves as holistic living environments," says Nathalie Depetro, Director of MAPIC.

As confirmed by the report* from Jones Lang LaSalle: "Visitor attractions, displays and exhibitions may become the new retail anchors. The metamorphosis of retailing into leading visitor attractions may require a new breed of investors and or partnerships such as film studio and exhibition centre operators."

The Goolfy chain of mini-golf venues (Luxembourg) will present its project for the first time at MAPIC 2010 as an example of this category. This concept has already proven its worth in Belgium, France, Spain, Cyprus and very soon Portugal, with a score of locations, allowing players to immerse themselves in a three-dimensional setting inspired by novels such as Jules Verne's 20,000 Leagues Under the Sea and Around the World in 80 Days or by topical issues such as ecology. Find out more about new brands at MAPIC 2010 by clicking here.

iPILOT (United Kingdom) is increasingly popular in English shopping centres and at MAPIC will unveil its flight simulator concept, which allows customers to play at being pilots and choose a flight destination. Similarly, Unvisited World another UK retailer on the rise, will demonstrate its recreation centres, where visitors can try out "extreme" sports such as rock climbing, skydiving, martial arts or undersea diving. These two brands will also feature in the conference programme in a session entitled "New concepts, chills and thrills guaranteed" to make sense of this new phenomenon. Find out about the conference programme by clicking here

Cirque du Soleil (Canada) has been selected by the "Speed Matching" jury for its dynamic and innovative concept and will present its project to an audience of shopping centre developers and city representatives. This internationally-known travelling circus is looking for new locations near shopping centres, with the aim of building up a loyal audience by identifying sites where it can perform each year. See the list of Speed Matching 2010 retailers by clicking here.

* Ten years on, ten years forward, Retail 2010, Jones Lang LaSalle

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Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM featuring MIPIM Horizons, MIPIM Asia  and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty and cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

For further information about Reed MIDEM visit www.reedmidem.com.

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SOURCE MAPIC 2010