CARLSBAD, Calif., April 6, 2011 /PRNewswire/ -- Thousands of Americans across the country are challenging each other to go Green on a new social website called Pushing Green (www.pushinggreen.com). They're competing with each other to see who can reduce their energy use and save money by taking hundreds of actions, from using the most energy efficient light bulbs to installing solar panels.
The competition concept is already making a huge impact. Formally launched just three weeks ago, the site has almost 3,000 households engaged and 20,000 Facebook fans, launched this summer.
Pushing Green was developed by young entrepreneurs intent on ensuring a healthy planet for their children, but who recognized that homeowners would only adopt a green lifestyle if they were directly challenged or embarrassed enough to want to keep up with their neighbors.
"We challenged ourselves to be realistic. Will people go green just to help save the environment? Unfortunately, the answer is no," says Pushing Green founder, Shaun Collopy. "People don't act because they think it's too expensive, too hard to do and they don't know where to go for information. We give them what they need to get things done, plus a powerful financial incentive – saving money."
Pushing Green calculates how much people can save by going green and helps them get there by providing the tools: a list of simple ways to go green; information about locally available products and vendors; and real people relating their own stories and tips.
The site also makes it fun. People compete to achieve the Greenest rating in their area and win an entire month free of energy bills. To win, players must complete challenges and bring people on board to boost their green rating. So, lower your water heater's temperature by 10 degrees? You get x points and watch your house get greener and greener on the site's unique map.
That's where the social media component comes in: Players share advice and experiences. "It's like talking to your neighbor over the back fence about what kind of insulation to use to help lower your heating bill, except that the conversation happens online," Collopy explained. "We believe that putting money in their pockets and feeding their need to keep up with the Joneses - in a fun way - will drive them to take action and Push Green. This is a game, but one with little more at stake if we lose."
About Pushing Green (www.pushinggreen.com)
Pushing Green™ is an online community and resource providing households with local information on green products, contractors, and other ways of lowering energy costs. Along with challenges, the site provides a visual view of the competition through an interactive map pinpointing a player's home and green rating; community forums for online chatting; a news page with stories on green people; and a products page that explains how energy efficient systems, installations, appliances and other goods work, and where to find them. Simple. Sustainable. Savings.
SOURCE Pushing Green