New Spanish Language Website Offers One-Stop Shop for Nation's Fastest Growing Market: Latinos Translates Into a Big Success

Jun 08, 2010, 10:18 ET from

BALTIMORE, June 8 /PRNewswire/ -- Free advice is one thing, but there's no disputing the heavyweight value of a website that offers "a ton of advice" in Spanish. That's the idea behind this first-of-its-kind Spanish language site called 1001 Consejos. Translated into English, the name means "a ton of advice," exactly what this one-stop online shop offers to Latinos "consejos." Imagine what would happen if Facebook met Fandango, YouTube merged with Real Simple and Craigslist converged with both Ticketmaster and Amazon. Add news, weather, sports, lottery results, postcards, latest music, discussion groups, advice and much more -- all in Spanish. The result is

1001 Consejos is the first comprehensive web portal targeted toward the influential Latino market, as well as those who speak Spanish in South America and abroad.  It offers unparalleled opportunity.  For Latinos, it's a place to look up tasty recipes, find the best deals and bargains, buy tickets to the hottest movies and concerts, find up-to-the minute sports scores, or discover the most affordable travel destinations. Here's a look at some of the many 1001 Consejos around-the-clock offerings:  

For advertisers, 1001 Consejos is the easiest way to connect with Latinos, the fastest growing minority in the U.S., both in terms of numbers and purchasing power, which is expected to exceed $1 trillion this year. Of critical importance: research shows Latinos are more loyal to and prefer Spanish-language sites over those in English.

"Latinos can use 1001 Consejos for every purpose," explains Vice President of Business Development Pilar Lazzati, who says the site engages Latinos like never before. "A mother can browse 1001 Consejos to find a bargain on their family trip, while her son checks the latest soccer scores. He can then chat with his Dad about the game, while Dad shares financial advice with his best friend. 1001 Consejos is revolutionary!"

Visitors and advertisers at 1001 Consejos are bound to keep seeking a ton of advice.