New SpellBrite Website Helps Businesses And Consumers Create Custom Neon-Like Signs

CHICAGO, Feb. 18, 2014 /PRNewswire/ -- Optiva® Signs announces the launch of SpellBrite.com, the new e-commerce website for its unique SpellBrite® "click-together" LED signage system, on Tuesday, February 18th.  Sales of the product have exploded since Optiva Signs launched SpellBrite in 2012.  Initially Optiva marketed SpellBrite to businesses as a tool to attract more customers, but quickly realized a number of consumers were buying SpellBrite to create names and messages for personal use.  With this strong demand for SpellBrite, Optiva embarked on an extensive research program to dramatically improve the SpellBrite.com exploration and purchase experience for both groups.

(Photo: http://photos.prnewswire.com/prnh/20140218/NY57095 )

SpellBrite is an ultra-bright, "click-together" LED signage system that combines the striking impact of neon without the expense, unnecessary risks and hassle. SpellBrite's 43 letters, numbers, and characters allow users to effectively create an eye-catching, cost-effective window sign to advertise any custom message and to change the message at will. The durable, attention-grabbing letters combine this convenience with energy efficiency and durability.

Optiva tapped their research findings and customer feedback to completely redesign SpellBrite.com from the ground up.  The streamlined website, which includes video demonstrations of SpellBrite's simple assembly, is user-friendly, intuitive and accessible, with an interactive feature that allows customers to quickly build their own signs and to visualize the results immediately. The site is easily navigated via an intuitive user interface and is fully responsive.

In addition to enhanced functionality and content, SpellBrite.com demonstrates the advantages of SpellBrite's LED technology over neon. Besides being highly visible, safer, and more adaptable, the eco-friendly LED technology allows users to avoid the environmental impact of neon, as well as its cost and fragility.

"SpellBrite.com was built with our customers' needs, goals and aspirations in mind," said Sean Callahan, President of Optiva Signs.  "It offers businesses ideas and strategies to attract more customers and gives consumers plenty of fun uses for SpellBrite at home or on the go.  The site also has an interactive sign builder that creates a visual scale model of the desired sign, and a seamless purchase and checkout process. Today's launch represents an important milestone in our road map."

The company is celebrating the website launch by offering a 50% discount for ordering via SpellBrite.com until March 31, 2014. To take advantage of the savings, visit http://bit.ly/SpellBrite and enter coupon code PR2014 for the discount.

About Optiva: Optiva Signs is a division of iLight Technologies.  Founded in Chicago in 1999, iLight is a pioneer and leader in innovative LED illumination solutions. iLight's innovative LED lighting systems are used to highlight architectural details in corporate headquarters, enhance the vibrant color of casinos, add to the drama of theatrical venues, and provide elegant accent lighting for many companies throughout the world. iLight continues to develop and deliver innovative LED illumination solutions that transform, excite, and energize architectural environments worldwide. The company holds more than 100 patents in the U.S. and international markets.

CONTACT: Tara O'Connor, 312-568-5760, [email protected]

SOURCE Optiva