Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
SocialGuide is the leading provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide identifies, captures and analyzes conversation on Twitter in real time for every program aired across 235 of the most popular U.S. television channels, including Spanish language channels. SocialGuide uses this data to power SocialGuide Intelligence, the core analytics and engagement product, a suite of API solutions that provide intelligence and curated content to power the next generation of social applications for MSOs, connected TVs and second screen developers, and the Nielsen Twitter TV Ratings. SocialGuide, Inc. is a wholly owned subsidiary of NM Incite, LLC, a joint venture between Nielsen and McKinsey.