New Study From 1,000 Magazine Apps: The Trends You Need To Know

Jul 07, 2015, 08:07 ET from MAZ

NEW YORK, July 7, 2015 /PRNewswire/ --MAZ, whose digital publishing platform powers over 1,000 apps for publishers like Conde Nast, Forbes, and USA Today, has unveiled a study analyzing data over the past three years to showcase how well digital publishing is performing. Results show seven positive trends in key areas of user acquisition and engagement that will continue to keep apps profitable for publishers and relevant for readers.

Key findings include:

  1. Comparing iOS sessions during Q1 of 2013-2015 indicates that tablets are still the most popular devices to read on, with 63% of app sessions occurring on tablet over mobile.
  2. Aggregate data collected over the past 3 years indicates that private reigns over public sharing. Over 70% of people choose to share privately. Within the private domain, 44% of people prefer using Email.
  3. Looking at Lifestyle, Business, Sports, and Entertainment categories, readers of different genres utilize apps quite differently. Entertainment app users spend on average 3 minutes more engaging with the content than Lifestyle and Business end users.
  4. Total digital magazine views have increased by 149% from 2013 - 2015 (17.3 M pages to 43 M), taking into account number of live apps per quarter.
  5. Q1 2015 has shown that app launches on the iPad has increased by 132% compared to Q1 2014.
  6. Timed Access, a proprietary MAZ tool that allows free access for users to read an issue for an allotted time, has led to a 4x higher conversion rate from free-to-paid downloads than the industry rate, and a 12% increase in subscription sales.
  7. Utilizing push notifications leads to 2x more app downloads and sessions the day of a push notification.

Find infographic here:

These seven trends highlight a continued increase in reader engagement and acquisition. Despite negative critique surrounding the future of digital publishing and overall loss of revenue, there is a huge prospective market of downloads ready to become habitual app users.

Shouvik Paul