New Study Reveals That Democrats and Republicans Disagree on the Brands They Love Most
While Both Democrats and Republicans love Coke and Google, Democrats vote for Starbucks while Republicans prefer Dunkin' Donuts; Republicans desire Allstate while Democrats chose Progressive
NEW YORK, June 13, 2012 /PRNewswire/ -- Buyology Inc.'s new study measuring the deeper, non-conscious, attachments consumers have with brands reveals another dimension of the deep rift between Democrats and Republicans. Surprisingly, members of both parties actually agree on their favorite beverage – Coke – and their favorite internet brand – Google. Not surprisingly, they disagree on the majority of the 200 brands included in the study of more than 4,000 Americans.
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Buyology's study is the first to measure consumer relationships with brands using rigorous quantitative tools that measure people's deeper, non-conscious connections to brands.
"Both candidates and brands have never fought harder for our affection and our votes," said Gary Singer, Founding Partner & CEO of Buyology Inc. "It's never been more important to understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making."
Republicans & Democrats disagree on...
| Democrats |
Republicans |
|
| Most Desired Car |
Jeep |
BMW |
| Most Desired Electronics |
Sony |
Sharp |
| Most Desired Insurance |
Progressive |
Allstate |
| Most Desired TV Channel |
Animal Planet |
History Channel |
| Most Desired Restaurant |
Wendy's |
Subway |
| Most Desired Sports |
NFL |
MLB |
| Most Desired Coffee Shop |
Starbucks |
Dunkin' Donuts |
| Most Desired Gaming System |
Wii |
XBOX |
Republicans & Democrats agree on...
| Most Desired Beverage: |
Coca-Cola |
| Most Desired Financial Service: |
Visa |
| Most Desired Internet Brand: |
|
| Most Desired Technology: |
Apple |
| Most Desired Beauty Brand: |
Olay |
About Buyology
Buyology is the leading global neuro-insight firm that rigorously measures the deeper, non-conscious, 85% of human decision-making that drives customer preference for brands. Utilizing advances in the medical, neurological and social sciences, Buyology has developed statistically validated, large-sample, web-based tools to quantitatively measure and immediately leverage a deeper understanding of customer responses to brands, new products, innovation, positioning, advertising, packaging, digital content and experiences.
Buyology has served global leaders in consumer products, financial services, media, pharmaceuticals and technology and is internationally recognized as a thought leader in driving marketing insight and effectiveness, Buyology publishes America's Most Desired Brands annually and has been cited and covered in the Wall Street Journal, Fast Company, Fortune, and The New York Times, among others. In 2011, Buyology was selected as one of Forbes 100 Most Promising Companies in America. Check out Buyology Inc., at http://www.buyologyinc.com
SOURCE Buyology Inc.
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