NEWARK, N.J., April 30, 2013 /PRNewswire/ -- Inergetics, Inc. ( OTCBB: NRTI), a leading developer of nutraceuticals and nutritional supplements for the Clinical Health, Sports Supplement and Mass Markets, today announces its new Surgex® Sports Nutrition e-commerce platform at www.surgexsports.com. The new e-commerce website showcases the all-new Surgex Sports Nutrition product line specifically formulated to meet the needs of performance athletes and active individuals alike. "We take great pride in introducing the all-new Surgex Sports Nutrition to the masses. It's truly the first ever sports nutrition developed to meet every athletes' nutritional and recovery needs at prices everyone can afford," states CEO, Mike James. "Furthermore, our new e-commerce platform will help to provide the information needed to educate our consumers on why our products offer a superior value as well as offering a place to communicate with a dynamic brand."
Developed by Inergetics' Chief Science Officer, Carl Germano, RD, CNS, CDN and the renowned author of the "The Misled Athlete: Effective Nutritional & Training Strategies Without the Need for Steroids, Stimulants of Banned Substances" with forward by Super Bowl Champion Joe Theismann, Surgex Sports Nutrition is the latest in high performance sports nutrition. "The new Surgex Sports Nutrition line has evolved from our company's medical heritage in addressing the varied nutritional needs of critically ill patients," say Mr. Germano. "We took a similar yet novel view of the "athlete as patient" and applied our clinical expertise to develop the new Surgex line of products. Our superior nutritional formulas address the multiple nutritional needs of every athlete – from the weekend warrior to the seasoned professional."
The new Surgex Sports Nutrition product line was introduced to mass market retail buyers in January 2013 to great fanfare and acceptance at ECRM in San Antonio, Texas. New Surgex Sports Nutrition features four core items for the performance athlete including: Surgex Pump, a pre-workout powder supplement available in Fruit Surge flavor, Surgex Meal, a meal replacement powder available in either Volcanic Vanilla or Molten Chocolate and Surgex Thermo, a unique thermogenic fat burning formula in capsule form. Surgex Fix, the flagship recovery product in a post workout powder supplement, is also available in either Vanilla Storm or Chocolate Charge flavors.
To support the retail and e-commerce launch of Surgex Sports Nutrition, the brand signed top NFL prospects at last week's draft as endorsees of the brand. NFL Draft selections are: San Diego Chargers' wide receiver Keenan Allen out of the University of California at Berkley and Washington Redskins' cornerback David Amerson out of North Carolina State University. In addition, Surgex signed quarterback Zach Maynard out of the University of California at Berkley who is slated to go into the NFL.
"We are genuinely excited to add Keenan Allen, David Amerson and Zach Maynard to our Surgex team. I had the pleasure of working with them at our recent photo shoot, and they definitely embody what it takes to perform at such a high level," states Jim Kras, CMO.
Surgex Sports Nutrition is planning to roll out an all-encompassing marketing and advertising campaign including broadcast, print, digital and social media efforts in 2013 to support distribution.
For more information contact Inergetics at 908-604-2500.
About Inergetics, Inc.
Inergetics, Inc. is a leading developer of nutraceuticals and nutritional supplements for the Clinical Health, Sports Supplement and Mass Markets. Inergetics product portfolio features Surgex® Sports Nutrition, the preferred sports nutrition of Army Sports, Bikini Ready®, a leader in weight loss lifestyle solutions and SlimTrim™, the affordable, premium value diet brand.
To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
Contact: Mike James 908-604-2500, Extension 210
SOURCE Inergetics, Inc.