MARIETTA, Ga., Aug. 18, 2016 /PRNewswire/ -- In today's increasingly health-conscious society, Americans are inundated with ways to improve their well-being yet many still seek opportunities to indulge a little. In fact, according to a new survey commissioned by Southern Breeze Sweet Tea and conducted online by Harris Poll, 86% of U.S. adults say they like to balance healthy eating with indulging every once in a while. And when it comes to choosing between foods or beverages, there's no question: 87% of Americans would rather eat their calories than drink them.
This sentiment is consistent among Southerners (87%), a culture known for its rich foods like mac and cheese and high calorie beverages like traditional sweet tea. The survey found, however, that over seven in ten adults (72%) look for ways to reduce their sugar intake. And despite a tendency to gravitate toward food splurges, the survey revealed that finding good-tasting healthy swaps for favorite foods and beverages is important to over three quarters (76%) of Americans.
"It's actually a healthy habit to indulge a little every once in a while," said Carolyn O'Neil, M.S., R.D. and author of The Slim Down South Cookbook: Eating Well and Living Healthy in the Land of Biscuits and Bacon. "But to maintain a healthy weight and best overall health for a lifetime, it's important to make smart swaps that help control calorie intake. That's why a delicious zero-calorie beverage like Southern Breeze Sweet Tea is a win-win for taste and health."
Even sweet tea drinkers agree that a healthier option for their favorite drink would be ideal: 62% would be willing to substitute a no-calorie sweet tea beverage for regular sweet tea in order to indulge in other foods/beverages.
Other insights revealed by the survey include:
- Adults aged 35+ are more likely to prefer to eat their calories than drink them than Millennials (89% vs 81%, respectively).
- Women appear to be more conscious about finding healthy swaps for their favorite foods and beverages, as nearly four in five (79%) say it is important to them, compared to 72% of men.
- Adults aged 55+ are more likely to look for ways to reduce their sugar intake than those aged 18-54 (80% vs. 67%).
"Life is all about balance, and choosing healthier beverage options like Southern Breeze Sweet Tea is a great way to ensure you can enjoy eating your calories instead of drinking them," O'Neil noted.
Survey Methodology
This survey was conducted online within the U.S. by Harris Poll on behalf of Southern Breeze Sweet Tea from June 17-21, 2016 among 2,056 U.S. adults ages 18 and older, of whom 1,381 drink sweet tea. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Kathleen Hayn at khayn@a-g.com or 267-758-8558.
About Southern Breeze Sweet Tea
Southern Breeze Sweet Tea is a unique sugar-free, zero-calorie sweet tea that's made with real tea leaves in a bag that you hot-water brew, steep and chill. The perfect amount of sweetener is already inside every tea bag for a consistent brew, batch after batch. For more information, including recipes and special offers, visit http://www.southernbreezesweettea.com and connect with the brand on Facebook, Twitter, Instagram and Pinterest.
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SOURCE Southern Breeze Sweet Tea
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