New: The Updated 2nd Edition of Negotiating with Microsoft® by Emerset Co-Founder Daryl Ullman

NEW YORK, Sept. 4, 2012 /PRNewswire/ -- Daryl Ullman, Co-Founder of Emerset Consulting Group, is widely recognized as the thought leader in software licensing negotiations. A former Microsoft^® Licensing Executive, Daryl benefits from his unique perspective on Microsoft's^® strategies, which he outlines in his acclaimed book Negotiating with Microsoft^®, now being released in a special, newly-updated 2012 edition.

The valuable experience Daryl Ullman garnered through his years working for Microsoft^® in various senior licensing and management roles has made him the most sought-after negotiator in the field of software licensing agreements. Through Emerset, Daryl serves as the primary advisor to C-level executives, and has negotiated hundreds of Enterprise Agreements for some of Microsoft's^® largest international clients.

Daryl always envisioned Negotiating with Microsoft^® as a way to demystify the negotiation strategies for Microsoft's^® volume licensing agreements, and assist frustrated corporate negotiators around the globe:

"I wrote this book as a way to level the playing field for corporate IT buyers," Daryl Ullman says. "In recent years, Microsoft^® licensing contracts have become extremely complex. Microsoft^® spends thousands of dollars training each of its salespeople in sophisticated sales and negotiating methodologies. Negotiating with Microsoft^® provides a window into the processes and strategies Microsoft^® uses for its Enterprise Agreement negotiations, and explains how to use this insight to garner optimal concessions in what would otherwise be a daunting environment."

Negotiating with Microsoft^® provides a clear, comprehensive guide to every step of the negotiation process, including an objective analysis on how to select the best volume licensing agreement. Daryl Ullman also reveals common mistakes people make when negotiating with the might of Microsoft^® and the practical implications of changes to Microsoft's^® licensing programs in 2012 and beyond.

About Emerset Consulting Group

Founded by Daryl Ullman and Meir Raz in 2004, Emerset provides consulting services on the subject of software spend management to large organizations worldwide. Emerset leverages the impressive experience and insider knowledge of its staff to offer leading solutions in a highly complex market.

Negotiating with Microsoft^® is available for purchase online: 
http://emerset.com/negotiating-with-microsoft-book/buy-the-book

For more information about Negotiating with Microsoft^® or Emerset Consulting Group, please visit:
http://emerset.com/negotiating-with-microsoft-book/book-summary or contact [email protected]

Contact: Meir Raz, 1-646-475-2103 ext.2, [email protected]

SOURCE Emerset Consulting Group