NEW YORK, Oct. 9, 2015 /PRNewswire-USNewswire/ -- "Want to be part of something totally awesome?" That's Charlie Brown's question to American kids in a new public service announcement (PSA), as he encourages them to take part in the 65th anniversary of Trick-or-Treat for UNICEF– the original Kids Helping Kids campaign. Charlie Brown, Snoopy and the gang – stars of 20th Century Fox's The Peanuts Movie – in theaters November 6 – are featured in new print, online and broadcast public service announcements to inspire kids to go door-to-door with special edition Peanuts-themed orange boxes to collect funds in support of UNICEF's lifesaving work around the world.
"The exciting collaboration with Charlie Brown, The Peanuts Movie gang and 20th Century Fox marks a new direction in Entertainment Partnership for the U.S. Fund for UNICEF," said Caryl M. Stern, President and CEO of the U.S. Fund for UNICEF. "This partnership, along with the new PSAs, is a great way to show kids that they can have fun while making a difference for kids in need all over the world this Halloween."
As one of the longest running youth volunteer initiatives in America, Trick-or-Treat for UNICEF has raised more than $175 million to provide children around the world with medicine, nutrition, clean water, education and emergency relief.
"We are honored to have Charlie Brown introduce a new generation of kids to the American tradition of Trick-or-Treating for UNICEF," said Zachary Eller, Senior Vice President of Marketing Partnerships at 20th Century Fox. "Beloved by all for his big heart and big dreams, Charlie Brown will get kids excited about helping kids around the globe and supporting UNICEF's work."
This fall, teachers of grade K-12 students can also participate in the Halloween campaign through the Trick-or-Treat for UNICEF School Challenge, a short essay contest focused on encouraging global citizenship in the classroom and community. The top 15 essay competition entrants will receive $500 of Scholastic books. Entries must be submitted at www.trickortreatforunicef.org by December 1, 2015 to be considered; teachers can also use the website to access lesson plans and other resources.
The U.S. Fund for UNICEF is grateful for the support of National Partners HSNi Cares, Claire's and Key Club International, and Promotional Supporter American Airlines.
HSNi Cares raised funds throughout August and September to support UNICEF through all eight HSNi brands, including: Ballard Designs, Chasing Fireflies, Frontgate, Garnet Hill, Grandin Road, HSN, Improvements and TravelSmith. Through October 31, available on Chasing-Fireflies.com, customers can purchase one-of-a-kind "I Trick-or-Treat for UNICEF" tote bags. For every bag purchased, Chasing Fireflies will donate 30 percent of the purchase price to the U.S. Fund for UNICEF.
For the first time, Claire's will support Trick-or-Treat for UNICEF through retail stores nationwide and on Claires.com. Through October 31, customers can pick up a Trick-or-Treat for UNICEF box in Claire's stores nationwide, which they can use to decorate and collect funds to support UNICEF. The brand will also host an Instagram sweepstakes (#clairesUNICEFsweepstakes) and give prizes for the most creative boxes. In addition, Claire's will sell a Halloween tote, donating 50 percent of the purchase price to the U.S. Fund for UNICEF through October 31.
Key Club International continues its support of Trick-or-Treat for UNICEF, raising funds for The Eliminate Project, which seeks to eliminate maternal and neonatal tetanus. To date, the longstanding partnership with Key Club has raised more than $7 million for UNICEF. Key Club International, a student-led service leadership program of Kiwanis International, is the oldest and largest service program for high school students. For more information, please visit TheEliminateProject.org or KeyClub.org.
For the seventh year, American Airlines will support Trick-or-Treat for UNICEF through UNICEF's Change for Good program on American Airlines. Change for Good provides an opportunity for American Airlines employee volunteers to raise funds by collecting travelers' donations of foreign and domestic currency, which UNICEF uses to provide lifesaving services for children around the world. From October 18-31, American's customers will have the opportunity to make donations in Trick-or-Treat for UNICEF boxes on select international flights.
The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children's lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.
About THE PEANUTS MOVIE
In THE PEANUTS MOVIE, Charlie Brown, Snoopy, Lucy, Linus and the rest of the beloved "Peanuts" gang make their big-screen debut, like they've never been seen before, in state of the art 3D animation. Charlie Brown, the world's most beloved underdog, embarks upon an epic and heroic quest, while his best pal, the lovable beagle Snoopy, takes to the skies to pursue his arch-nemesis, the Red Baron. From the imagination of Charles M. Schulz and the creators of the ICE AGE films, THE PEANUTS MOVIE will prove that every underdog has his day. The film opens in theaters everywhere November 6, 2015.
About 20th Century Fox
One of the world's largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.
SOURCE U.S. Fund for UNICEF