WAYZATA, Minn., March 27, 2012 /PRNewswire/ -- The Truvia® business announced today the launch of Truvia® Baking Blend, a blend of Truvia® natural sweetener and sugar with seventy-five percent fewer calories per serving than sugar. Now in nationwide distribution, consumers can enjoy the great-taste of Truvia® natural sweetener in a product that bakes and browns like sugar.
A 1/2 cup of Truvia® Baking Blend has 190 calories and provides the same sweetness as 1 cup of sugar with 760 calories, and offers an easy conversion from full sugar recipes. Simply use half as much Truvia® Baking Blend when substituting for sugar to create great-tasting, reduced-calorie treats.
"The introduction of Truvia® Baking Blend offers a natural ingredient option that allows families to continue to enjoy the same sweet taste of their favorite baked goods, with the satisfaction of knowing they are consuming 75% fewer calories from sugar," said Mark Brooks, Truvia® Global Consumer Products Director. "With this expansion of Truvia® products at retail, the Truvia® brand continues to lead innovation and growth of the stevia-based sweetener category."
The Truvia® Baking Blend package features a closeable, easy-to-pour spout; a first in the category. A 1.5 pound bag of Truvia® Baking Blend has the equivalent sweetness of 3 pounds of sugar or approximately 7 cups – enough to make 13 pies, 9 batches of cookies or 6 batches of brownies.
"Home chefs can adapt their favorite recipes to use Truvia® Baking Blend instead of sugar for the same sweet and satisfying results," said Marisa Churchill, San Francisco-based pastry chef and author of Sweet & Skinny: 100 Recipes for Enjoying Life's Sweeter Side Without Tipping the Scales. "Whether it is for a simple or decadent treat, Truvia® Baking Blend provides seventy-five percent fewer calories than sugar, allowing the best part of a meal – dessert – to be even more enjoyable."
Truvia® Baking Blend is available at grocery, retail and natural product stores nationwide for a suggested retail price of $6.99 per bag. Find baking recipes, such as Carrot Cake, Raspberry Oatmeal Bars and Peanut Butter Cookies, along with recipe conversion tips at truvia.com/baking.
About the Truvia® Brand
Truvia® natural sweetener is a great tasting, zero-calorie sweetener made with the best tasting part of the stevia leaf. Truvia® natural sweetener is the #2 sugar substitute in the U.S and is also available to consumers in Europe and Mexico. Truvia® stevia leaf extract is also a versatile sweetening ingredient used to enable reduced calories or sugars in foods and beverages. Truvia® LLC uniquely manages its stevia supply chain from field to table having established a global agricultural standard for stevia. For more information, visit www.truvia.com
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