New UK Site Drives 50% Sales Increase For WinTrillions

LONDON, May 8, 2013 /PRNewswire/ --

Mexican lotteries help world's largest lottery site to Record Growth

The world's largest lottery site is celebrating 50% growth in the crucial UK market following the launch of new branding and a revamped website in February. The sales boost was aided by the introduction of exclusive games from the Mexican Lotería Nacional, which have proved a big hit with British lottery fans.

The WinTrillions.co.uk site offers exclusive online syndicates for government-licensed national lottery games around the world, as well as regular Millionaire Raffles, such as Spain's legendary Christmas El Gordo. Since forming its official online partnership with the Mexican state lottery, WinTrillions also offers up to seven Millionaire Raffles from the lottery-mad Central American nation, paying out around £2.3 Million each week.

"We put a lot of work into the relaunch of the UK site, supported by a targeted TV advertising campaign, but we never expected such rapid growth," said Lucy Gold, spokesperson for WinTrillions. "The introduction of the Mexican Lotería Nacional has been particularly successful and sales have also been driven by massive rollover jackpots on Mega Millions and Powerball in the USA, which are both part of our popular Power Combo Syndicate."

WinTrillions.co.uk launched in November 2011 with a range of lottery products targeted specifically to the UK market. One year later, WinTrillions became the first lottery website to offer the Mexican Lotería Nacional to an international audience. All Mexican Millionaire Raffles are officially backed by the Mexican government and they offer guaranteed payouts every week, with typically a 1-in-5 chance of winning a cash prize.

"We are continually developing our sites to enhance the customer experience, with new syndicates and Millionaire Raffles being introduced on a regular basis, but the new UK site has been a total step change, enhancing navigation and simplicity," added Lucy. "We have also introduced new mobile apps and a website so customers can play and check their results on the move."

WinTrillions employs a global network of local messengers to let customers play the world's richest lotteries from the comfort of their own home. With 2.5 million customers in 188 different countries and more than 198,000 individual winners, the company is now firmly established as a brand leader in the online lottery sector.

You can play the Mexican national lottery, along with richest national lottery syndicates and Millionaire Raffles from around the world right now at WinTrillions. Lottery fans can also play and check out the latest lottery news on the WinTrillions Mobile App for Apple iOS and Android.

Note to Editors

About WinTrillions

WinTrillions is the world's largest lottery website, with more games, more rollovers and bigger jackpot prizes on offer than anywhere else. WinTrillions provides lottery fans with a safe and secure gateway to play the richest and most exciting government-licensed lotteries in the world. It's a fun and trusted place to play the lottery. So far they have had over 198,000 winners. For further details visit http://www.wintrillions.com

SOURCE WinTrillions.co.uk