NEW Valentine PEEPS® Will Melt Hearts in Sweetheart City

BETHLEHEM, Pa. and LOVELAND, Colo., Feb. 10, 2011 /PRNewswire/ -- The PEEPS® Brand is celebrating with Loveland, Colorado, "The Sweetheart City", during the 65^th anniversary of its Valentine's Day card program.  PEEPS^® is sharing some sweet love with the city and the nearby Loveland Ski Area in Core, Colorado.   These locations boast romantic names and fun, family-friendly Valentine's Day activities and this year they will be even sweeter as PEEPS^® will help Loveland warm hearts and celebrate the holiday with a delivery of 10,000 of their new PEEPS^® Chocolate Covered Raspberry Flavored Marshmallow Hearts.  Delicious milk or dark chocolate covered raspberry flavored marshmallow hearts, in single-serve packages, create a scrumptious seasonal experience.

(Photo: http://photos.prnewswire.com/prnh/20110210/PH46209 )

Valentine's activities will include:

• Sampling of 10,000 NEW PEEPS^® Chocolate Covered Raspberry Flavored Marshmallow Hearts in both Loveland and at the Loveland Ski area in Core.
• 10,000 PEEPS^® Valentines will be distributed with trial coupons and a sneak peak at the NEW PEEPS^® PEEPSTERS^® and PEEPS^® Chocolate Dipped Chicks for Easter.
• February 11^th - sampling at the Sweetheart Dance in Loveland.
• February 12^th - sampling during the Miss Valentine Meet & Greet at the Loveland Shopping and Ice Skating areas.
• February 12^th  & 13^th - sampling at the Loveland Ski Area.
• February 14^th - sampling at the Mountaintop Matrimony event at the ski area.

Aubrecia Cooper, Assistant Brand Manager for PEEPS^® Marshmallow Candies, commented, "PEEPS^® fans, and chocolate lovers alike, are crazy about our new chocolate covered products!  We know that the sweet combination of delicious chocolate and raspberry flavored marshmallow is going to have Loveland residents and visitors longing for more!"

Valentine's Day Treats in the Just Born Lineup:

• New PEEPS^® Chocolate Covered Raspberry Flavored Marshmallow Hearts in single-serve packages.
• New MIKE AND IKE^® Passion Mix in 6 oz Theater Boxes.
• New HOT TAMALES^® Untamed Love Mix in 6 oz Theater Boxes.
• PEEPS^® "I LUV U"™ and Pink Hearts in both Count-Good and Take-Home packages.
• PEEPS^® Sugar-Free Hearts in Count-Good packages.
• PEEPS^® Chocolate Mousse Flavored Marshmallow Bears in Take-Home packages.
• PEEPS^® Vanilla Creme and Strawberry Creme Flavored Hearts in Take-Home packages.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS^®, HOT TAMALES^®, MIKE AND IKE^®, MIKE AND IKE^® ZOURS^® and TEENEE BEANEE^® Brand Candies.  PEANUT CHEWS^® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

For craft/recipe ideas or for more information about PEEPS^®, fans can visit www.marshmallowpeeps.com.  For information about the Sweet Heart City visit http://www.withlovefromloveland.com and for the Loveland Ski Area visit http://www.skiloveland.com.

SOURCE Just Born, Inc.