New VeeV® VitaFrute™ Cocktails Bring Organic to the Ready-to-Drink Category

LOS ANGELES, Sept. 25, 2012 /PRNewswire/ -- Today, VeeV® Spirits introduces new VeeV® VitaFrute™ Cocktails, the first organic and all-natural ready-to-drink cocktails from the makers of VeeV®, the leader in superfruit cocktails.  Available in Margarita, Lemonade and Cosmopolitan varieties, VitaFrute™ combines VeeV® Acai Spirit with fresh ingredients to create a restaurant-quality cocktail that can be enjoyed at home by simply pouring over ice.

(Photo: http://photos.prnewswire.com/prnh/20120925/CG80430)

Sales of pre-made cocktails continue to experience explosive growth; however, the category is dominated by either sugar-filled or lower calorie "skinny" varieties. Many are made with lower alcohol content and artificial ingredients resulting in a category known for lower-quality cocktails.  VeeV^® VitaFrute™ is a great-tasting and all-natural alternative because it is certified organic, 30 proof and under 125 calories per 3 oz. serving.

"In all that we do, we want to enhance the social drinking experience by providing quality products that we can feel good about," said Courtney Reum, co-founder of VeeV® along with brother Carter Reum. "Skimping on quality for convenience has never been an option for us, which is why we're so proud of VitaFrute, our new ready-to-drink cocktails."

VeeV® VitaFrute™ Cocktails are the first new offering from VeeV® since originally coming to market in 2007. VeeV® was the first acai-based spirit on the market and has become the leader in a growing category of superfruit spirits.

"We know VeeV fans enjoy our superfruit cocktails at their favorite bars, hotels and restaurants around the country, which is why we wanted to create pre-made VeeV-based cocktails that consumers can simply pour over ice and enjoy at home anytime," added Carter Reum.

Not only does VeeV® encourage A Better Way to Drink™, the brand also gives back. VeeV® is a partner of 1% for the Planet®, a global movement of companies that donate at least 1% of annual net revenues to environmental organizations worldwide. For the last five years, VeeV® has donated to organizations that directly benefit the restoration and replantation of the rainforest and support the region's farming communities. 

VeeV® VitaFrute™ Cocktails are currently available in Los Angeles, New York, Chicago, Miami, Atlanta, and throughout Texas, and will be available nationwide in early 2013 at a suggested retail price of $14.99.  Visit VitaFrute.com for more information and to find a store near you.   Like us at Facebook.com/VeeV and follow us @VeeV on Twitter.

About VeeV® Spirits LLC

VeeV® LLC was founded by brothers Courtney Reum and Carter Reum in Los Angeles in 2007. Inspired by the superfruit power of the acai berry, the Reum brothers changed the alcohol industry by introducing VeeV®, The World's First Acai Spirit®. What started as a two-man start-up grew into one of the best-selling independent liquor brands in the U.S., and VeeV LLC was ranked amongst the 250 fastest growing companies and brands in the U.S. by Inc. Magazine (September 2011). VeeV® is proud to be the first carbon neutral spirits brand and is an active member of 1% for the Planet® where 1% of VeeV®'s sales are donated to rainforest preservation and environmental causes. The versatile VeeV Acai Spirit® can be enjoyed simply on the rocks, used to enhance cocktail classics, and is perfect for creating new concoctions. New VeeV® VitaFrute™ Cocktails are the first line of organic and all-natural superfruit cocktails. Available in Margarita, Lemonade and Cosmopolitan, VeeV® VitaFrute™ Cocktails are made with only the freshest ingredients for a superior cocktail that tastes great, naturally. At under 125 calories per serving, enjoying a VeeV® VitaFrute™ Cocktail is as easy as pouring over ice. Visit VeeVlife.com and Facebook.com/VeeV for more information, or follow @VeeV on Twitter. VeeV®. A Better Way To Drink™.

For more information, contact:
Christina Pacelli, Current
310-854-8266
[email protected]

SOURCE VeeV LLC