New Video PSAs by Emmy Award-Winning Ad Agency Highlight Holiday Gifts That Help Fight Poverty

ST. LOUIS, Nov. 10, 2010 /PRNewswire/ -- Rodgers Townsend, one of the most awarded advertising agencies in the United States, has produced two new videos for the Missouri-based charity Outreach International.

Just in time for holiday shopping, the videos offer tongue-in-cheek tips for choosing meaningful gifts that make a lasting difference for the world's poor.

The videos were created pro bono under the creative direction of Tom Townsend, chief creative officer at Rodgers Townsend.

"We couldn't be more pleased about working with Outreach International," said Townsend, who has visited Outreach International programs in Africa and India. "I have never seen more integrity and passion in an organization so effective in making a positive change in the world."

The new PSAs are the brainchild of Tom Townsend; the production team included Eric Tatham, art director, and Shaun Young, cinematographer.

"There's an Easier Way to Give a Goat" (http://www.vimeo.com/16095679) stars -- what else? -- a goat, and a determined gift-giver armed with scissors, tape and a roll of wrapping paper. The companion PSA plays out a similar scene, this time with the advice, "There's an Easier Way to Give a Chicken."

That "easier way" is Outreach International's Sustainable Gifts Catalog, filled with gifts that make a difference for the poor who need them. Chickens for eggs. Land to harvest food. School fees for an education. And more: dignity, hope and self-reliance.

Outreach International's Sustainable Gifts Catalog is available online for holiday gift-giving (https://secure2.convio.net/ori/site/Ecommerce?store_id=2421), or by calling 888.356.7777.

About Outreach International:

Outreach International (http://www.outreach-international.org) has a 30-year record of success working with the poor to end poverty and create sustainable solutions to their most urgent needs, including access to clean water, education, income, sustainable food sources, health care ... and self-reliance. The Missouri-based charity is one of only 0.2% of all U.S. charities to receive the Independent Charities of America Seal of Excellence. It is a Charity Navigator Four Star Charity and a Better Business Bureau-accredited charity.

SOURCE Outreach International