New Website Continues the Transformation of the All-New Hard Rock Hotel & Casino in Las Vegas

Jun 21, 2010, 13:00 ET from Vegas Hard Rock Hotel & Casino

LAS VEGAS, June 21 /PRNewswire/ -- Paradise is just a click away.  The final touch to Vegas Hard Rock Hotel & Casino's $750 million expansion was added this week when the trendsetting property unveiled its sleek new website,  The new site establishes an online presence that mirrors the cutting-edge and innovative design of the new Hard Rock Hotel, including the HRH all-suite Tower. The new site surpasses other Las Vegas hotels and casinos in both design and functionality.

"This property-wide expansion has been years in the making and while we spared no expense on the physical features and amenities, we knew it was important to give guests an upgraded online experience," said Vegas Hard Rock Hotel & Casino CMO Phil Shalala.

The site takes the online experience to the next level with engaging navigation, an enhanced on-site booking calendar, and full screen property images to help visitors experience the Hard Rock before they even arrive in Vegas.  Key site content that Hard Rock fans have come to expect – special web-only deals, concert and show listings, nightly party information – also received a facelift and update to be more user friendly.

Adds Shalala, "The website is where customers get their initial impression of the property.  Our new site immerses users in the new decadent and luxurious atmosphere of the Hard Rock Hotel."

With this in mind, the highly interactive site embodies the Hard Rock Hotel by taking users through every venue and amenity of the newly renovated Hard Rock Hotel & Casino, from the new rooms and suites, to the state of the art music venues, to the expansive convention facilities.

Designed by ZAAZ, a premiere interactive agency, additional new features include ways to:

  • Plan: An interactive calendar makes it easier than ever before for guests to select and adjust their stay.
  • Save: Continually updated specials, packages and promotions are prominently displayed with the ability to filter; ensuring guests always find the best deal for their needs.
  • VIP: Guests can use the site to sign up for the Rockstar Players Club, events and party guest lists, newsletters, and cabana reservations for S.K.A.M., REHAB and Relax Mondays.
  • Socialize: Hard Rock Hotel's social media channels now come together in one Social Feed, allowing guests to connect to the latest happenings in real-time and share their own experience.

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And don't forget to "check-in" on Gowalla and Foursquare when visiting.

About Hard Rock Hotel & Casino:

Hard Rock Hotel & Casino, owned and operated by Morgans Hotel Group Co. (Nasdaq: MHGC) and equity partner DLJ Merchant Banking Partners, is a premier destination entertainment resort situated on 26 acres in Las Vegas. Built in 1995, the property recently completed its $750 million expansion in early 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed.  Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub; Reliquary Water Sanctuary & Spa; BrannonHair salon; 4.8 acres of tropical pool paradise; Rehab, the trendsetting Sunday afternoon pool party; The Joint by Rogue concert venue, home to Supernatural Santana: A Trip Through the Hits; rock club Wasted Space; a 7,000 square foot Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Johnny Smalls, Pink Taco and Mr. Lucky's 24/7 diner; numerous cocktail lounges; several retail stores; and the Rock Spa/Health Club, a state-of-the-art fitness center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit

About ZAAZ:

ZAAZ is a premier interactive agency serving some of the world's most enduring and recognizable brands. Strategically positioned at the intersection of Logic and Creative, ZAAZ is the leader in providing performance-driven digital marketing across all channels and industries. Founded in 1998, ZAAZ is headquartered in Seattle and is part of the WPP / Wunderman group of companies. For more information, visit

SOURCE Vegas Hard Rock Hotel & Casino