New Website Unveiled for American Le Mans Series Presented by Tequila Patron

BRASELTON, Ga., March 1, 2012 /PRNewswire/ -- Today marks a new digital era for the American Le Mans Series presented by Tequila Patron. A completely new ALMS.com is live, taking the ALMS' mantra of "From the Fans" to another level.

The Series' official website, designed and built by digital marketing agency, McMurry, offers users an unprecedented level of content and new features that will captivate new fans of ALMS and bolster the interest of the core fan base. User participation, social sharing and content networking are hallmarks of the new ALMS.com.

Visitors to the site can create personalized accounts that will allow them to view content that is relevant to their racing and automotive favorites and preferences. ALMS.com community features such as comments, sharing content to Facebook and Twitter, and the ability to post their own photos to the site are sure to enhance the fan experience.

The ALMS will include content from independent contributors, key staff and officials, and episodic video channels that will provide in-depth looks at the inner workings of the Series.

The race day experience centers on unprecedented access to teams and drivers. In addition to familiar staples such as Live Timing & Scoring, event Pit Notes and American Le Mans Radio, fans around the world will have access to up to eight in-car cameras for the entirety of the race.

Other highlights include:

• ALMS 101: Everything you need to know about the greatest motorsports discipline in the world – car classes, pit stop rules and ways to watch the ALMS via new media like ESPN3 and via Microsoft X-Box LIVE.
• Information on ALMS contests to win fantastic prizes and trips.
• Race and broadcast information – broadcast times and networks, and event details such as session start times, spotters guides, entry lists and schedules.
• An enhanced merchandise store that features popular items from the American Le Mans Series as well as a selection of team gear.

The 2012 American Le Mans Series presented by Tequila Patron begins with the 60th Anniversary Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida on Saturday on March 17. The race, set for 10:30 a.m. ET, will be broadcast at noon March 18 on ABC and shown live on ESPN3.

The race is available to international audiences on ESPN International worldwide, Rogers Sportsnet in Canada, MotorsTV in Europe, Fox Latin America, Fox Mideast and on ALMS.com.

Visit ALMS.com for information on tickets and area accommodations. Follow the Series on Twitter (almsnotes), Facebook and our official YouTube channel.

SOURCE American Le Mans Series