CHICAGO, June 14, 2016 /PRNewswire/ -- Just in time for warmer weather, get ready for this summer's most sought-after drink that embraces the healthy lifestyle with the launch of White Claw Hard Seltzer. White Claw Hard Seltzer brings the simplicity that is seltzer water, along with a spike of alcohol and a hint of natural fruit flavor, to create a refreshing low calorie seltzer drink with no artificial ingredients.
Crafted with simple and pure sparkling water, it's a brand new kind of alcoholic refreshment that is more relevant than ever given today's healthier lifestyles and choices. White Claw Hard Seltzer makes it possible for health-conscious drinkers to enjoy a convenient and refreshing alcoholic beverage they can feel good about. At only 110 calories, White Claw Hard Seltzer is all-natural, low carb and gluten-free. Each refreshing flavor of White Claw is naturally sweetened with a touch of pure cane sugar and free of artificial ingredients, high fructose corn syrup, or crystalline fructose.
"Alcoholic beverages and healthy alternatives don't always go hand-in-hand but White Claw fuses convenience, refreshment and subtle flavor to deliver a drink that's considerably lighter than a cocktail or beer," said Sanjiv Gajiwala, vice president of marketing, White Claw Hard Seltzer. "Serving as a step away from high-sugar sodas and mixers, White Claw is a shift into a lighter, all natural, better-for-you alcoholic beverage – defining a whole new category for those who want to enjoy life and have fun while maintaining a healthy lifestyle."
The 5% ABV White Claw Hard Seltzer is available in three minimally sweet flavors with zero aftertaste:
- Natural Lime – Similar to the crispness of a vodka + soda, natural lime delivers the ultimate refreshment to quench your thirst on a hot summer day without the hassle of mixing your own drink.
- Black Cherry – Just as black cherries thrive in sunlight, the pre-mixed seltzer with all natural black cherry flavors comes in a convenient can that can be cracked open wherever the outdoors may take you.
- Ruby Grapefruit – The tart and tangy natural flavors packs a punch of antioxidants making White Claw a refreshing post-Yoga sip.
The newest product line from Mark Anthony Brands gives consumers the popular mixed drink taste they love with the added convenience of a pre-mixed 12 oz. can – available in a 6-pack with a retail price of $9.99 at grocery and liquor stores nationwide.
MSLGROUP –Alysa Campbell
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