New White Paper Explains How to Thrive in the Changing World of Media Relations and Social Influence

CAPITOLA, Calif., Feb. 6, 2012 /PRNewswire/ -- Social media has created a world of dizzying potential where it's easy for PR and marketing practitioners to share news with press, analysts and decision-makers. Yet media relations is tougher than ever, according to a new white paper from HRmarketer.com and SocialEars.

The comprehensive article is titled "Social Influence: Thriving in a New World of Media Relations," and is available for complimentary download from the marketing software and services provider at http://www.hrmarketer.com/content/?p=407#more-407 (no registration required).

While focused on the human resources media market, the article reflects the transformation of B2B media taking place worldwide. As the media pendulum swings from print to online, the explosion of social media conversation is cascading into a supernova of online noise.

"The traditional roles of journalists and analysts are merging into a community of bloggers, HR professionals, consultants and other influencers," explains Elrond Lawrence, HRmarketer vice president of media relations. "The playing field has expanded and now everyone has a voice. Just because you haven't heard of an industry thought leader, it doesn't mean they lack influence."

Topics covered include:

• The changing media and influencer landscape
• The need to join online conversations
• Brand visibility through content marketing
• How media analytics tools cut through the noise
• 10 steps for media relations in a social world

"Even though a typical press release takes weeks to develop and finesse, many marketing and PR professionals fail to think through the most important step -- targeting the media and influencers who actually care about their news," Lawrence adds.

About SocialEars

SocialEars instantly locates the writers that cover industry topics and displays their published articles, posts and tweets. It's used for media relations as well as market research, competitive intelligence, locating speakers and researching material for white papers and webcasts.

About HRmarketer.com
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. Since 2001 the company has worked with nearly 1,000 HR and healthcare providers, helping them generate publicity, website traffic and sales leads.

Media Contact:
Elrond Lawrence, HRmarketer.com
831-632-2183
elawrence(a)fishervista.com

SOURCE HRmarketer.com