New White Paper Helps Companies Demystify and Profit From the Mobile Web

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Feb 02, 2011, 10:00 ET

NEW YORK, Feb. 2, 2011 /PRNewswire/ -- Digital strategy and design consultancy Modus Associates today announced the release of its Mobile Strategy Guide. The free 14-page white paper was written to help organizations make sense of and capitalize on the exploding mobile web, a medium that is predicted to become twice the size of the desktop Internet within five years.

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Written in plain English for business and marketing leaders, The Mobile Strategy Guide cuts the mobile landscape down to size, separating fact from fiction, providing an accessible rundown of key devices and tactics and offering a simple four-step process to help executives quickly identify and prioritize the most promising opportunities for their organization.

"With almost 5 billion mobile handsets in use worldwide and capabilities improving weekly, mobile may well be the greatest business opportunity of all time," commented Graham Ericksen, Director of Strategy and Innovation at Modus Associates. "Given the growing range of opportunities to pursue, the hard part isn't deciding whether to go mobile, but what kind of mobile presence to invest in. This new resource will help."

The Mobile Strategy Guide can be downloaded for free at http://www.modusassociates.com/ideas/whitepapers/mobilestrategy/

About Modus Associates

Modus Associates is an award-winning digital innovation consultancy founded to help global brands and visionary start-ups lead and profit in the digital age. Clients include NBC Universal, SIRIUS Satellite Radio, NYSE Euronext, Coldwell Banker Real Estate Corporation, Comcast, Sony and Dow Jones & Co. Modus Associates is located in New York City and on the web at http://www.modusassociates.com.