CHICAGO, July 22, 2015 /PRNewswire/ -- Most entrepreneurial companies are pursuing the wrong path to building and inspiring their teams, missing opportunities to apply the same disruptive mindset to employee engagement as they do to product development, according to a new white paper released today by Leadership Counseling Services, LLC.
The white paper, "The Entrepreneur's Guide to Building a Winning Culture," is available at http://primal-leader.com/white-papers/. It describes a new motivational leadership model that enables entrepreneurs to identify and track insightful data points that actually drive individual and group behavior and decision-making. These data points are the centerpiece of a company's talent sustainability system, it states.
"Employee turnover is a major issue for IT and IT-dependent companies," said Sean K. Murphy, managing partner of Leadership Counseling Services, LLC. "The new motivational leadership model provides a sharp contrast to the current, ineffective employee engagement practices that have resulted in high turnover rates for startup and emerging companies."
Leadership Counseling Services, LLC (www.primal-leader.com) helps drive transformational change. The firm's flagship product is the patent-pending Primal Personality Assessment™. The assessment helps leaders identify and access the motivational needs of teams to enhance individual and group productivity, creativity and commitment.
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SOURCE Leadership Counseling Services, LLC