New White Paper Shows How to Leverage Virtual Workforce Realities

Jan 14, 2013, 12:45 ET from Incentive Marketing Association from ,Performance Improvement Council

NAPERVILLE, Ill., Jan. 14, 2013 /PRNewswire-USNewswire/ -- Keeping virtual employees connected and engaged can be one of the toughest challenges in the new age of virtual work.  Finding ways to leverage this unparalleled opportunity for expanding marketplace penetration is the focus of a new white paper by the Performance Improvement Council (PIC) of the Incentive Marketing Association (IMA) entitled, Virtual Workforce Realities.

In the paper, author Tina Weede, PIC member and president of USMotivation, explores how today's virtual environments can connect dispersed employees, improve communication and bolster employee engagement by using the power of technology to solve business challenges and strengthen organizational effectiveness.  

"The PIC executive team was particularly impressed that the paper not only chronicles successful examples for using technology to inform and engage employees, but that it also presents a clear step-by-step list of best practices that any company can employ to make the most of using today's virtual solutions," said Karen Renk, IMA Executive Director.

Noting that productivity levels among virtual work teams can increase from 10 to more than 40 percent, the paper concludes that the ultimate success of virtual workforces relies on the skills of good managers and technology that enables the people-oriented aspects of work. To view the complete paper, visit and click on the Resources link on the home page.

The Performance Improvement Council (PIC) is a strategic industry group within the Incentive Marketing Association. It is a professional organization of performance marketing executives collectively focused on helping companies optimize their investment in human capitol through proven and innovative reward and recognition solutions. More information is available at

Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council. More information about IMA and the incentive marketplace is available at

Press Contacts: Karen Renk 630-369-7780

Sue Voyles 734-667-2005

SOURCE Incentive Marketing Association; Performance Improvement Council