New Wrangler Workwear™ Brand Brings Remarkable Comfort to Workwear

NASHVILLE, Tenn., Dec. 5, 2013 /PRNewswire/ -- Newly launched brand, Wrangler Workwear™, targets physically active workers with a premium line of workwear designed to deliver superior comfort through greater mobility.  "Workwear has to be durable, but that doesn't mean it has to be uncomfortable," said David Crace, VP Marketing, VF Imagewear.  "Wrangler Workwear™'s innovative design increases range of motion and makes workers more comfortable as they work without sacrificing durability."

Physically active workers consider comfort one of the most important benefits they require from their workwear to perform their daily duties.  The Wrangler® brand has a long tradition of providing its consumers comfortable, durable, premium quality clothing.  "Since 1947, the Wrangler® brand has celebrated people who work hard," said Craig Errington, VP Marketing Communications, VF Jeanswear.   The Wrangler Workwear™ brand was born from the idea that comfort can be derived from mobility for physically active workers.  The product line consists of work shirts, pants/shorts, and work jackets.

Wrangler Workwear™ products are made from workwear canvas for jobs that require strong, durable comfort and it provides a neat, clean appearance. Work shirts are designed with underarm gussets for greater range of motion while working, and backside pleats that expand to give extra room when reaching and stretching.  Wrangler Workwear™ offers plain front work pants and cargo work pants and shorts.  Both the pants and shorts feature inseam gussets that provide comfort when bending, squatting, lifting or climbing.   To complete the line, Wrangler Workwear includes work jackets.  The work jackets, like the work shirts, feature underarm gussets as well as action elbows.  Action elbows are a unique feature that also allows greater range of motion.  All of the features for Wrangler Workwear™ are designed to maximize the mobility and comfort of the worker. 

"Wrangler Workwear™ is a truly unique product line in workwear apparel.  It's built with the worker's comfort and mobility in mind, and the Wrangler Workwear™ goal is help them do their best each and every day," said Chris Holcombe, VP, GM Wrangler Workwear™.

About Wrangler Workwear™

Introduced in 2013, Wrangler Workwear™ manufactures workwear apparel designed for mobility and comfort.  Wrangler Workwear™ is a division VF Imagewear, Inc., which is part of VF Corporation, the world's largest apparel manufacturer. Visit http://www.wranglerworkwear.com for more information.

SOURCE VF Imagewear