New Yahoo! Health Site Launches Today, Powered by Healthline Networks
Sun Protection, Summer Diets and Marathon Training Leading Search Terms on Yahoo! Health
Men Look Out for Women, Women Look Out for Men Yahoo! Health Finds
SAN FRANCISCO, June 22 /PRNewswire/ --
WHAT: |
The new Yahoo! Health (http://health.yahoo.com) website launches today, providing millions of people access to the largest library of health content available online, as well as dynamic health information tools and the best medical search on the Web - putting important health answers right at consumer's fingertips. |
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Healthline Networks is the provider of these tools on Yahoo! Health. |
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New tools and features include: |
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WHY: |
"People are flooding into the healthcare system, leaving doctors short on time and putting the onus on all of us to be smart about our health," said West Shell III, Chairman and CEO of Healthline Networks. "To get healthy and make the most of our time in the doctor's office, we need to take personal health and medical care into our own hands. Yahoo! Health now puts all of the necessary information at our fingertips." |
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"The demand for easy access to accurate health information has become even more critical with the passing of the new national healthcare bill, which will draw 30 million additional Americans into the healthcare system," said Damon Cronkey, senior director and regional business lead for Yahoo! Health. "With prevention coming to the forefront and becoming as important as treatment, our new health site helps our users get the most accurate and helpful answers to their health questions." |
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WHEN: |
Tuesday, June 22, 2010 |
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WHERE: |
The new Yahoo! Health can be found at http://health.yahoo.com. |
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WHAT ARE HEALTH INFORMATION SEEKERS SEARCHING FOR RIGHT NOW?
Scared about your sunscreen?
FDA findings on some sunscreen chemicals coupled with warm weather mean that searches on Yahoo! for sunscreens are up nearly 2000 percent this month! (1915%).
- Searches for "sunburn remedies" are up 1579% on Yahoo! Health. 57% of searches come from women, ages 30-54
- Don't forget the Dogs!: Spiking searches include "sunscreen for dogs," "organic sunscreen," "does sunscreen expire?," "biodegradable sunscreen," "how to cure sunburn," "best sunscreen for kids," "sunscreen clothing," "sunscreen fabric," "uv natural sunscreen"
According to Yahoo! Health, searches related to skin cancer have increased this month. Searches for "melanoma cancer" are up 724% on Yahoo! Health this month. It seems that people are more aware of the sun's adverse effects as searches for "skin cancer symptoms" are up 146% on Yahoo! this week.
- Searches for "signs that your mole" are up 2167%, and it seems people are curious about what having a mole indicates
- Other spiking searches: "skin cancer pictures," "cancerous moles," "what does skin cancer look like?"
Bikini time? Summer weight loss a hot topic:
- The top searched diets on Yahoo! Health include: Atkins, South Beach, Low Carb, Cabbage Soup, Chocolate Milk Diet
- Hitting the gym: Searches for "workouts" are up 244%
Runners are racing to the Internet:
- Tie up those laces: searches for "running shoes" are up 151% on Yahoo! Health
- Ready for your marathon? Searches for "marathon training" are up 103% this month
Men and Women looking out for each other:
- 43% of searches on Yahoo! Health for Prostate Cancer come from women
- 33% of searches on Yahoo! Health for Breast Cancer come from men
- 25% of searches on Yahoo! Health for Ovarian Cancer come from men
- 38% of searches on Yahoo! Health for Testicular Cancer come from women
Symptom Exploration:
- According to Yahoo! Health the top searched symptoms are: Diabetes symptoms, Pregnancy symptoms, Herpes symptoms, Lyme Disease symptoms, Gall Bladder symptoms
***All search data based on the past month***
About Healthline Networks
Healthline Networks is a leading provider of intelligent health information services, enabling almost 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of over 40 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com.
SOURCE Healthline Networks
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