New Year, Renewed Focus on Sodium Consumption

ASHEVILLE, N.C., Jan. 13 /PRNewswire/ -- A renewed discussion of salt intake in American diets has triggered legislators and health departments in North America to focus efforts on sodium reduction for health benefits. Food Navigator has reported that "New York City is leading a partnership of cities and national health organizations to promote a voluntary program of salt reduction in packaged and restaurant foods." ("New York leads plan to cut salt intake and save 0.8m lives" foodnavigator.com). The debate about how to best affect the lowering of salt consumption is not a new one, however, the good news is that natural, healthy solutions have been developed for years.

The January 11 edition of the Wall Street Journal online reported, "New technology is driving many salt reductions by helping maintain the saltiness of products with less sodium," ("Food Makers Quietly Cut Back on Salt" online.wsj.com). However, major food industry leaders have been finding healthy, natural options for years from Ocean's Flavor, which can include sodium reductions of up to 70%. In partnership with many of these major product labels, Ocean's Flavor Sea Salt has focused on finding and harvesting a viable, healthy and natural alternative to traditional table salt, and crafting sea salt as an ingredient for the food industry. Alan Fisher, President of Ocean's Flavor says, "We've done the research: For nearly seven years we have been working with food industry expertise to develop food products in which a natural and very real salt—sea salt—is a viable, healthy choice over artificial salt substitutes."  

Ocean's Flavor Natural Sea Salts are specialty products with natural low-sodium ranges from 40% to 70% less sodium than standard table salt. This is due to the company's tight patented restrictions that can optimize the environment's natural ability to produce a salt comprised of lower sodium, free of any chemicals or artificial flavors, while maintaining the salt taste profile consumers demand, as well as 84 necessary minerals for a balanced diet and healthy body.

World class food producers listen and respond to demands of consumers and ingredient-savvy consumers worldwide demand healthy salt in their diets. According to Fisher, food producer leaders must exceed the demands of health-conscious and flavor-sensitive consumers, "and have been doing so for years with our help."

About Ocean's Flavor:

In 2004, Alan Fisher and Al Kirchner, co-owners of Ocean's Flavor had the idea to produce a natural, less sodium sea salt. After searching the world for a suitable location, they came across a sea salt facility that had the capacity and expertise to produce their idea of an all natural sea salt with low sodium, the ideal climate and the required processing support that would be needed for optimum natural less sodium salt production.

Over the past seven years, Ocean's Flavor has become the world's leader in the sale and distribution of natural less sodium sea salts. Their natural sea salts can be found in many varied food products as quality food industry companies pursue lower sodium salts as ingredients in their global products. Ocean's Flavor is ahead of the curve in reducing sodium by "thinking natural," and keeping the taste of what real less sodium sea salt should taste like. Please visit www.oceansflavor.com.

SOURCE Ocean's Flavor