New Year's Resolutions Act as Reminder for Life Insurance Purchases

LONDON, January 5, 2012 /PRNewswire/ --

With 2012 already rung in and New Year's Resolutions made to sort out finances and essential admin that has been put off from last year, now is a good time to turn thoughts to life insurance, according to one of the UK's leading price comparison sites  comparethemarket.com.

Life insurance is one of those 'rainy day' jobs that can slip down the priority list, when other financial commitments such as car insurance and energy bills take over. However, the longer you wait, the costlier it can become. Figures from comparethemarket.com show that a 47-year-old would incur a monthly premium of £15.35*, over three times the amount a 30-year-old would have to pay.

Jeremy Moll, Commercial Director for comparethemarket.com, said: "With New Year's Resolutions fresh in people's minds, it's a good time to think about getting around to all those things you keep saving for a rainy day, such as life insurance. comparethemarket.com can take the stress out of shopping for life insurance. With just one screen to fill in, customers can find great deals at the touch of a button. Comparing and contrasting products from different providers, customers can be sure to find the right cover at the right price to suit their lifestyle and circumstances."

Additionally, people who buy life insurance are also eligible to receive an exclusive meerkat toy based on characters from the highly successful ad campaign. As the toys are not for sale, comparethemarket.com's Simples Rewards scheme is the only way to receive one of these much sought after toys**.

Specialising in more than just car insurance, comparethemarket.com provides customers with an easy way to find the right deal on a wide range of insurance and financial products from home, van, bike, life and pet insurance to credit cards.  It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.

* Figures are based on the best quote price for a 20-year policy for £100,000 cover for a non-smoker

** Terms and conditions apply

About comparethemarket.com

• comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering customers a wide range of competitively priced insurance quotes instantly online.  
• comparethemarket.com has grown rapidly over the past three years and is now one of the UK's leading price comparison brands.  
• As well as insurance, comparethemarket.com also offers comparisons on credit cards, loans, current accounts and savings accounts.
• comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited.  BISL Limited is authorised and regulated by the Financial Services Authority.

About Meerkovo and Simples Rewards

Meerkovo, a small village based just outside of Moscow, is the home of best-selling author and founder of comparethemeerkat.com Aleksandr Orlov.  

Meerkovo is going through troubled times because people in the UK keep confusing comparethemeerkat.com with comparethemarket.com when looking for cheap deals on insurance. This is clogging up the meerkat comparison site, so to try and solve this confusion Aleksandr asked Sergei, his trusty IT assistant, to build Meerkovo.com to provide fans with the opportunity to see Aleksandr's home village.

Now Aleksandr has launched Simples Rewards, a scheme to reward people who know the difference between meerkat and market.  From 4th July, the meerkats of Meerkovo have been giving everyone who buys car, van, pet and home insurance through comparethemarket.com the chance to claim a free meerkat toy at meerkovo.com.  From 6^th October, customers who buy motorbike and life insurance are also eligible to claim a toy.

The range of six toys comprises: Aleksandr; Sergei; Vassily, the pub rocker; Maiya the school mistress; Bogdan, the meerpup; and Yakov, the toymaker.  

The Simples Rewards scheme is subject to terms and conditions.

About Aleksandr Orlov

Meerkat entrepreneur Alesksandr Orlov first hit our screens in January 2009.  He became an internet phenomenon overnight and today has nearly 800,000 Facebook fans and almost 50,000 Twitter followers.  Over 50,000 people enquired about buying the original Aleksandr soft toy when it went on sale in Harrods in 2009, while his iSimples was downloaded over 750,000 times.   Aleksandr's "A Simple's  Life"  sold over 500,000 copies, hitting the No.1 spot in the Christmas bestseller list and outselling autobiographies, Tony Blair, Katie Price, Michael McIntyre and Keith Richards.

Follow Aleksandr on Facebook at http://www.facebook.com/Comparethemeerkat

or Twitter @Aleksandr_Orlov

SOURCE comparethemarket.com