New York Giants' Jason Pierre-Paul Takes Top Spot on Monthly Rising Star Rankings

IRVINE, Calif., Jan. 6, 2012 /PRNewswire/ -- Defensive end Jason Pierre-Paul, or better known to fans as JPP, has earned the top spot on Brand Affinity Technologies' monthly ranking of Rising Sports Stars, which calculates those with the most significant leap in popularity during the previous thirty days. Pierre-Paul helped the New York Giants secure a playoff spot with an astonishing five sacks and a blocked field goal in Dallas last month leading the team to victory.

Marques Colston slides in at number two with 331 yards and three touchdowns for the New Orleans Saints. Kevin Love's fast start carried over from last season, averaging 26 points and a robust 14.7 rebounds per game last month. The full list and additional details are available at: http://brandaffinity.net/RisingStars/jan2012/.

Brand Affinity Technologies (BAT) calculates daily consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among other indicators, for more than 45,000 athletes and celebrities. The list identifies sports stars with the greatest leap in popularity over the prior 30 days. A meteoric rise may indicate a standout on-the-field performance, off-the-field achievement, or emergence from utility player to celebrity. 

Rising Sports Stars
Details at: http://brandaffinity.net/RisingStars/jan2012/

Rising Sports Stars lists go live at the start of each month; subscribe to BAT's Twitter feed at @BAT to learn when new lists are posted.

About Brand Affinity Technologies, Inc.  (BAT)
Founded in 2007 by Ryan Steelberg (CEO) and Chad Steelberg (CTO & President), Brand Affinity Technologies (BAT) (http://brandaffinity.net) unlocks the marketing power of celebrity through unique endorsement platforms, interactive experiences and comprehensive research. BAT's Endorsement Platform, which provides daily analysis of more than 45,000 celebrities and athletes, along with the ability to identify, license, and activate talent for cross-media advertising campaigns, is currently utilized by companies such as AT&T, Comcast, IHG, Intuit, Ford, Samsung and Sony. BAT has exclusive representation agreements with more than 4,000 athletes and celebrities, such as Super Bowl MVP Drew Brees, among others. BAT also leverages its research and technology engine to engage consumers directly through Fantapper (www.fantapper.com), a free download that brings interactive apps to celebrity content across the web. Fantapper currently features the exclusive content of such stars as Nick Cannon, Peter Facinelli, Ashlee Simpson, Pete Yorn and more. Fantapper gives users immediate access to celebrity and athlete YouTube videos, Twitter and Facebook feeds and more all through whatever site they happen to be visiting. Connect with BAT on Twitter: @BAT and Facebook: www.facebook.com/BrandAffinityTech.

SOURCE Brand Affinity Technologies, Inc.