New York Sports Clubs Joining Fight Against Cancer with Colon Cancer Challenge
NYSC's sponsorship encourages fitness to prevent colorectal cancers
WHITE PLAINS, N.Y., Nov. 4, 2014 /PRNewswire/ -- The Colon Cancer Challenge Foundation (CCCF), a New York-based nonprofit dedicated to reducing colorectal cancer incidence and death throughout the United States, has been joined in the fight against colorectal cancer by New York Sports Clubs (NYSC), the tri-state area's preferred fitness resource.
New York Sports Clubs began its support of CCCF as a sponsor of last year's first Westchester Challenge. Now they are joining the Colon Cancer Challenge Foundation as a sponsor of the foundation's three annual Challenges and other events. NYSC recognized the effect diet and exercise can have in colorectal cancer prevention and wanted to add their support to the fight.
With the help of New York Sports Clubs, CCCF is adding a new dimension to Challenge by supplementing the walks and runs with NYSC Health Hubs, fitness challenges designed to accommodate CCCF's multi-generational audiences. This new element will premiere at the New Jersey Challenge being held at the Prudential Center on November 15.
"Having the support of New York Sports Clubs is another way of showing our shared commitment to ending colorectal cancer," said Dr. Thomas Weber, CCCF founder. "At least 70 percent of colon cancers could be prevented by maintaining a healthy diet and exercising. Too many people don't realize that this is one of the most preventable cancers, and NYSC is helping us provide that education."
The money raised during the Colon Cancer Challenge involves people in the tri-state area in raising awareness of the nation's second leading cancer killer and funds for colorectal cancer research, education and screening.
When it began in 2004, the Colon Cancer Challenge was the first colorectal cancer public awareness event in the nation. This year more than 5,000 people participated in the Challenge, raising nearly $600,000. The Challenge continues to grow and attracts participants from 48 states and abroad.
"We chose to sponsor CCCF because of their long history of fighting for colorectal cancer awareness, prevention and treatment," said Bob Giardina, CEO of Town Sports International. "We're already helping people lead healthier lives and want to bring that expertise to highlight the impact exercise and diet can have on cancer prevention and recurrence."
The Newark Colon Cancer Challenge starts at 11 a.m. on Saturday, November 15, at Prudential Center, 25 Lafayette Street in Newark, New Jersey. Registration is $40, and includes the participation in the Remembrance & Prevention walk, T-shirt, refreshments and a ticket to that night's Devils game, with a group photo on the ice after the game.
For more information about the Colon Cancer Challenge and the CCCF, visit www.coloncancerchallenge.org.
About the Colon Cancer Challenge Foundation
The Colon Cancer Challenge Foundation (coloncancerchallenge.org) is a 501(c)(3) not-for-profit organization registered in New York state and listed by the Federal IRS as a public charity dedicated to reducing colorectal cancer incidence and death. Its mission includes supporting research into the causes and cures for colorectal cancer, increasing public awareness, educating the public about the importance of early detection and forming strategic partnerships in the fight against colorectal cancer.
About Town Sports International Holdings, Inc.
New York-based Town Sports International Holdings, Inc. is a leading owner and operator of fitness clubs in the Northeast and mid-Atlantic regions of the United States and, through its subsidiaries, operated 163 fitness clubs as of June 30, 2014, comprising 109 New York Sports Clubs, 29 Boston Sports Clubs, 16 Washington Sports Clubs (two of which are partly-owned), six Philadelphia Sports Clubs, and three clubs located in Switzerland. These clubs collectively served approximately 488,000 members. For more information on TSI, visit www.mysportsclubs.com.
SOURCE Colon Cancer Challenge Foundation
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