New Zenger Folkman Book How To Be Exceptional Named To Top 10 Business Books of 2012

- How to Be Exceptional Receives Rave Reviews Worldwide -

Dec 13, 2012, 06:06 ET from Zenger Folkman

SALT LAKE CITY, Dec. 13, 2012 /PRNewswire/ -- How to Be Exceptional has been called the next Good to Great, while other reviewers call it "the best book on professional development in decades." At a time when strong leadership is more important than ever, the newest book from Jack Zenger and Joseph Folkman, co-founders of leadership development firm Zenger Folkman, has just been named a Top 10 Business Book of 2012 by The Globe and Mail.


"There were many good business books this year, with lots of lessons you can put to use to improve your organization or further your career…I contemplated those books, and considered which was the most useful," said Harvey Schachter from The Globe and Mail.

The book, How To Be Exceptional: Drive Leadership Success by Magnifying your Strengths, ranks No. 4 on the list. "Performance management systems in most organizations and our own self-improvement efforts are invariably focused on shoring up weaknesses. That habit persists, despite the recent studies showing that boosting strengths is more likely to catapult us to success," Schachter described in his earlier review of the book. "Four consultants from Zenger Folkman, a leading research-based firm for leadership development, add to our understanding with a new book that clarifies when to work on strengths or weaknesses, and if you are trying to boost your strengths, how best to go about that not-necessarily-obvious task."

Editors at The Globe and Mail are not the only ones talking about why this is one of the best business books of the year. The opening reviews and quotations in the front of How to Be Exceptional tell the reader he or she is holding a revolutionary leadership book with a radical new approach. Award-winning development professionals and senior executives from organizations like Yale University, General Mills, Boeing, Symantec, Jet Propulsion Laboratory, Hilton, Transat, Marathon Oil, General Motors, Invesco, and Elsevier use the following words to describe the book:

  • "the next evolution in focusing on strengths"
  • "the best book on professional development in decades"
  • "cuts through the clutter"
  • "practical how-to realities of leadership improvement"
  • "simple, concrete, scientifically validated model"
  • "invaluable to my organization"
  • "breakthrough milestone"
  • "actionable advice"
  • "innovative methodology"

How To Be Exceptional: Drive Leadership Success by Magnifying your Strengths, by Jack Zenger, Joseph Folkman, Robert H. Sherwin, Jr., and Barbara Steel, is available from Amazon and Barnes and Noble now.  

- A free e-book based on How to Be Exceptional is available for download at -

Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.

Snapp Conner PR
Cheryl Snapp Conner, 801-994-9625

SOURCE Zenger Folkman