NewBay Launches Notification System for Any Service, Any Device and Any Delivery Mechanism

LifeCache Notifier simplifies implementation of notification protocols for operators, device makers and application developers with a single API

Mar 22, 2011, 12:19 ET from NewBay

ORLANDO, Fla., March 22, 2011 /PRNewswire/ -- CTIA Wireless 2011 -- NewBay the leader in digital content services, today announced the latest release of LifeCache Notifier, a real-time, white-label notification system for operators, device makers and application developers. LifeCache Notifier is the first centralized, mobile-optimized system for delivering notifications across all applications, services and devices with the ability to support billions of daily notifications across the entire user network. Notifier uniquely simplifies the implementation of notification protocols by providing developers with a single API that supports multiple delivery mechanisms for any device, including mobile handsets, tablets, desktops, TVs and even connected home appliances.

LifeCache Notifier creates a real-time connection between NewBay's customers and their end users by sending media-rich alerts on a wide range of activity, such as new messages, emails, instant messages, voicemails, social networking updates, coupons and advertising offers.

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About NewBay

NewBay enables operators and device makers to deliver a lifetime of digital content experiences across any connected device such as mobile, PC, tablets and TV. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache enables customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.

NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefonica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.