NewComm Forum Announces Special Guest Appearance by Dave Carroll of United Breaks Guitars Fame

SAN MATEO, Calif., March 23 /PRNewswire/ -- New Communications Forum 2010 (http://www.newcommforum.com) will feature a guest appearance and special luncheon address with singer/songwriter Dave Carroll, event producers announced today. NewComm Forum 2010: The Social Web... Redefining Business will be held April 20-23, 2010 at the Marriott in San Mateo, Calif. Now in its sixth year, NewComm Forum is the premier conference for unlocking the power of social media and new communications tools and technologies.

When United Airlines broke Dave Carroll's guitar last year, he didn't take it silently. Instead, after months of frustrating calls and emails to the airline's customer service department, Carroll wrote "United Breaks Guitars," and posted his music video on YouTube. The video was viewed three million times in 10 days. Since then Carroll has completed a trilogy of songs recounting his experience with United, which have received more than nine million views online. He's conducted more than 350 media interviews, including CNN, the LA Times, Chicago Tribune, Today Show, The View, Rolling Stone magazine and the BBC, and it's estimated that more than 100 million people around the world have been introduced to Dave Carroll and his music through his social media activities.

Carroll's story has become a well-documented case study by academic and business researchers from Harvard to Forrester, and Carroll has launched three new websites: www.DaveCarrollMusic.com, www.RightSideofRight.com and www.BigBreakSolutions.com to address three overlapping communities of interests: music fans, customer experiences, and solutions. He also recently implemented "cloud based" backend systems for communications, bookings, customer experience case management, a new e-store, and enhanced social media presence on Facebook, MySpace and Twitter, in addition to his YouTube channel. Carroll will share his experiences over the past year and his insights into the importance of customer service in the age of social media with NewComm Forum attendees.

In addition to Dave Carroll's unique luncheon "Musician with a Message" address, which will take place at 12:30pm on Wednesday, April 21st, NewComm Forum will feature five keynotes from leading experts, including:

• Jackie Huba, renowned author & online marketing expert
• Tim Westergren, founder and chief strategy officer, Pandora
• Scott Monty, head of social media, Ford Motor Company
• Charles J. "Jack" Holt, senior strategist for emerging media for the U.S. Department of Defense
• Neville Hobson, head of social media, Europe for the WeissComm Group

Other notable speakers will include: Courtney Barnes, Chris Boudreaux, Elisa Camahort, Paul Chaney, Geno Church, Maggie Fox, Paul Gillin, Susan Getgood, Francois Gossieaux, Francine Hardaway, Chuck Hester, Shel Holtz, Kami Huyse, Shel Israel, Beth Kanter, JD Lasica, Geoff Livingston, Jen McClure, Jacob Morgan, Katie Paine, Eric Schwartzman, Brian Solis, Todd Van Hoosear, Scott Wilder, Ethan Yarbrough, and many others.

Practitioners from AAA, APCO, BlogHer, Booz Allen Hamilton, Burson-Marsteller, ConocoPhillips, communications 21, Dell, Deloitte, Digg, Hubspot, IDG Connect, Intuit, Levi Strauss, NetApp, radian6, SAP, Sega, Sodexo, VerticalResponse, Visible Technologies, and Vocus will also share their in-the-trenches experience in 40 conference sessions covering topics such as social CRM, online communities, social media program development, management and measurement, new media tools and more.

Full conference details are available at http://www.newcommforum.com.

NewComm Forum will bring together communications professionals from advertising, marketing, PR and media, corporate communications and employee communications; HR, knowledge managers, CRM, IT and business management to learn how to use social media and new communications tools and technologies to make their organizations more competitive, insightful, innovative, efficient, productive and ultimately more profitable.

About NewComm Forum

NewComm Forum offers the highest quality content presented by the industry's most knowledgeable and well-respected leaders and practitioners. Attendees will learn techniques that can be applied immediately, and will learn how to collaborate across the organization to harness new communications technologies that are redefining business models, breaking down silos, creating new connections, and changing the way the world communicates. For more information, visit www.newcommforum.com

SOURCE NewComm Collaborative