"NEwhere Does It Again With Hookah Flavored ZERO Nicotine E-Cigars"

LOS ANGELES, Jan. 6, 2014 /PRNewswire-iReach/ -- Fresh off the red hot launch of the NEwhere ZERO Nicotine E-Hookah Pen, company executives are announcing the release of their brand new ZERO Nicotine Hookah flavored E-Cigar: The NEwhere BOSS.

(Photo: http://photos.prnewswire.com/prnh/20140106/MN40218)

The NEwhere BOSS E-Cigar looks and feels like a real cigar. It is the exact shape of a traditional cigar and is designed to look like it is wrapped in tobacco leaves, just like the real thing. It even has a "burnt ash" tip. "This is seriously the coolest product we have developed so far. We're super excited to see these E-Cigars in retail outlets across the country soon," said Ali Esmaili, CEO and co-founder of NEwhere.

This is really one of the most exciting products to hit the electronic cigarette industry. NEwhere is one of the first companies to release hookah flavored E-Cigars with absolutely zero nicotine. The highly anticipated electronic cigars will be available in NEwhere's two most popular flavors; the incredibly sweet Watermelon, and the astonishing citrusy Orange-Pineapple.

"The market research studies we conducted provided amazingly positive feedback on our E-Cigars," said Esmaili. He went on to add, "Research study group members were most impressed with the vapor production, and the cool look and feel of smoking on a cigar, without the harshness or the odor."

According to company officials, most of the consumers in the research groups who tried the E-Cigars said it made them feel like a Boss. And that's how the NEwhere BOSS was born. The BOSS is a disposable hookah flavored zero nicotine wonder, each one producing up to 1000 puffs. This product is the first of its kind to be distributed to retail outlets across the country.

Esmaili went on to mention that the NEwhere BOSS E-Cigar is going to be available in most convenience stores in the largest hotels and casinos in Las Vegas soon. He also noted that NEwhere is currently working on developing a display that will make the NEwhere BOSS available in the mini bar of those same Las Vegas hotels, and many more.

According to a recent report from ABCnews.com, "E-cigarettes, in their most popular form, look like conventional tobacco cigarettes. They do not, however, contain leaf tobacco and they do not burn. As described by CDC, they are battery-powered devices that provide inhaled vapor and flavorings. Because they do not burn and do not produce smoke, their advocates consider them more socially acceptable than traditional cigarettes."

Wells Fargo market analysts are also predicting that E-cigarettes could potentially take over traditional cigarettes in the next 10 years. With the launch of the NEwhere BOSS, they may need to re-analyze their predictions for a sooner time frame.

For more information, please visit: http://www.NEwhere.com/E-Hookah-Pen

Media Contact: Jack Sirounian, NEWHERE INC, (888) 991-7471, [email protected]

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SOURCE NEwhere Inc.