Newly Expanded Washington Times Launches Newsstand, Home Delivery March 21

Sports, Metro, Life back; price cut by half

Mar 21, 2011, 16:03 ET from The Washington Times

WASHINGTON, March 21, 2011 /PRNewswire/ -- The Washington Times announced today that it will add Sports, Metro news, business and entertainment sections back to the newspaper beginning Monday, March 21.  

The newspaper also will begin full scale home delivery throughout the District of Columbia and Maryland and Virginia suburbs of Washington.  The newspaper will now be available on home delivered basis from Annapolis throughout the metropolitan region to Loudoun County.

Along with a new Sports and Life section, The Washington Times has been redesigned to improve its graphics, appearance and legibility.  

The Times will return to full size standard (48" web) with page count that will increase to an average of 36 pages each day.

The Washington Times' strength in politics, national news, national security and international news will become even stronger as the newspaper has added over 30 reporters covering all important news segments.

And, all the highly acclaimed Times journalists from Bill Gertz to Steve Dinan to Kara Roland, to Jennifer Harper to Ira Lake, Tony Blankley and Wes Pruden as well as new columnists will continue to be important resources for readers every day.

Editorial comment and op-eds from what many consider the best and brightest minds on key issues will continue to be found in The Times' award-winning Commentary section led by editorial page editor Brett Decker.  Readers will continue to find op-ed articles written by top senators, representatives, governors and outstanding experts from throughout the United States and the world.

Washington's  Sports section returns by popular demand with new editor Mike Harris; deputy editor, Marc Lancaster; columnist Dan Daly and a stable of popular writers to cover the Nationals, Caps, Redskins, Wizards and all metro teams!

Arts and Entertainment will begin to be covered, and a special Arts/Entertainment section will run each Friday. Metro coverage of Virginia, Maryland and the District of Columbia will be increased on each day.

The improvements in the news and information in the daily Washington Times also will create important content aimed at increasing audience for, The National Weekly, America's Morning News and other channels the company may begin in the future.

Aggressive advertising campaign and more home delivery

A dynamic multi-media advertising and massive sales campaigns will add back thousands of former subscribers as well as new readers.

The campaign designed by the company's advertising agency, Williams Whittle Advertising, focuses on messages delivered in the Times, on and geo-targeted radio, websites and cable television.

The creative strategy for the campaign focuses on key words deemed important to current and potential readers as well as a television commercial that highlights that the paper has renewed heft with its additional news, sports, sports, life, and metro coverage.

Circulation sales programs target key prospect groups

Over 22,000 sample home delivery copies will be delivered each day for one month to home delivery subscribers who were cut off between November 2009 and November, 2010.

Over the next six weeks, aggressive direct mail and telemarketing sales efforts will be conducted to reestablish subscriptions from these ex-Times customers.

Massive direct mail and email solicitations will be conducted with targeted potential customers who had been subscribers from 1999 to 2009.

At the same time, the company will thank all the subscribers who kept their subscriptions over the past year.  These individuals will receive copies of The Washington Times Commemorative edition of the DVD, The Ronald Reagan Story.

The price of home delivery will be reduced back to levels of 2009.

More single copy outlets and buyers

Over 600 new sales racks and retail locations will be added across the metro area. The single copy sales price is being reset to 2009 levels of 50 cents.

SOURCE The Washington Times