Newly Reformulated Yoplait(R) YoPlus(TM)... A Delicious Way to Get Three Steps Closer to Healthy, Balanced Living

MINNEAPOLIS, Jan. 25 /PRNewswire/ -- Three is the magic number when it comes to offering yogurt fans a trio of better-for-you benefits in every flavorful, creamy cup of reformulated Yoplait® YoPlus™.  Now, with 20 percent of the Daily Value of antioxidant vitamins A and E, a blend of special probiotic cultures and fiber for digestive health, as well as calcium and vitamin D for bone health, YoPlus delivers a trifecta of important "plusses."

"Newly reformulated YoPlus is now an excellent source of antioxidants, perfect for individuals who are proactive about making nutritious food choices," said Christina Meyer-Jax, MS, RD and nutrition communicator with the General Mills Bell Institute of Health and Nutrition.  "YoPlus already serves as a way to help promote digestive health and support bone health.  With the benefit of antioxidant vitamins A and E, it is truly the yogurt that gives you more."

According to the National Health and Nutrition Examination Survey, 80 percent of women do not get enough calcium to maintain strong bones*.  YoPlus is a good source of calcium and vitamin D to support bone health. YoPlus also contains live and active yogurt cultures L. bulgaricus and S. thermophilus, and delivers Yoplait's signature great taste.

"With its smooth creamy texture and unique flavor combinations, Yoplait YoPlus is an ideal option for someone looking for a snack that offers health benefits and is full of flavor," said Betsy Storey, associate marketing manager for YoPlus.

YoPlus Light is also available in supermarkets nationwide, and like YoPlus, it contains a special blend of probiotic cultures and a natural dietary fiber, as well as antioxidant vitamins and calcium and vitamin D, but with about 1/3 fewer calories than YoPlus.  The light version, at 70 calories per serving, is available in three delicious flavors – Honey Vanilla, Strawberry Banana and Key Lime Pie.

YoPlus is available on grocery store shelves nationwide in six delectable flavors: Strawberry, Vanilla, Cherry, Peach, Blackberry Pomegranate and Blueberry Acai. Retail price is $2.79 per 4-pack of 4 oz. cups.  For more information on newly reformulated YoPlus, visit www.yoplus.com.

About General Mills

One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales. Visit www.generalmills.com.

* National Health and Nutrition Examination Survey, 2003-2004

SOURCE General Mills